E-commerce & Marketplace Growth Manager Rokka & Rolla, Inc. - 5.0 Chino, CA Job Details Full-time $60,000 - $120,000 a year 20 hours ago Benefits Paid time off On-the-job training Employee discount Opportunities for advancement Retirement plan Qualifications Social media advertising campaigns Marketing project management Growing experience Teamwork Google Sheets Business intelligence Sales analytics & reporting tools Sales analysis B2C Merchandising Affiliate marketing business model Managing budgets in a search marketing role Shopify Digital marketing budget management English E-commerce Bachelor's degree Online retail experience TikTok Marketing analytics Chinese Marketing operations Profit and loss analysis Channel management E-commerce category management Data-driven decision making Cross-functional communication Conversion rate optimization (CRO) B2C business model Full Job Description About us Rokka&Rolla is a reputable apparel brand specializing in high-quality garments for children and adults, including puffer jackets, winter coats, rain jackets, swim trunks, and more. Established in 2017 in a modest office in Southern California, we have grown rapidly—from selling basic t-shirts to becoming a global provider of premium outerwear. We are currently seeking a full-time E-commerce & Marketplace Growth Manager who is eager to grow with us and help elevate our online sales to the next level. At Rokka&Rolla, you'll enjoy: A modern office/warehouse setting Opportunities for growth and advancement Casual work attire On-the-job training A safe and supportive work environment Company perks Job description We are seeking a hands-on, results-driven E-commerce & Marketplace Growth Manager to grow our business across Shopify, Amazon, and TikTok Shop. This position is responsible for both strategic planning and day-to-day execution. The ideal candidate has several years of proven e-commerce experience and can demonstrate measurable success in growing sales, improving advertising efficiency, optimizing conversion, and protecting channel profitability. This is not a listing-maintenance or administrative role. We are looking for someone who can take ownership of channel performance, identify growth opportunities, execute quickly, and make commercially sound decisions based on sales, advertising, inventory, margin, and customer data. Experience in apparel, outdoor products, sportswear, or other seasonal consumer products is strongly preferred.

Key Duties and Responsibilities:

Channel Growth and Management Develop and execute growth strategies for Shopify, Amazon, and TikTok Shop. Take ownership of each channel's sales performance, marketing effectiveness, conversion rate, and profitability. Create annual, quarterly, and monthly channel plans aligned with company revenue and profit targets. Identify new growth opportunities through product launches, promotions, merchandising, advertising, content, and customer acquisition. Monitor competitors, pricing, promotions, marketplace trends, and platform policy changes. Prepare regular performance reports with clear analysis, insights, and recommended actions. Amazon Marketplace Manage the day-to-day performance of Amazon Seller Central. Optimize product listings, titles, bullet points, keywords, images, A+ Content, storefronts, variations, and category placement. Plan and manage Amazon advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, and other relevant programs. Monitor and improve ACOS, TACOS, organic ranking, conversion rate, Buy Box performance, and contribution margin. Coordinate FBA inventory planning, replenishment, promotions, product launches, and seasonal demand. Monitor account health, customer reviews, listing issues, suppressed ASINs, and marketplace compliance. Analyze sales and profitability by SKU, campaign, product category, and season. Shopify and Direct-to-Consumer Growth Manage Shopify merchandising, product launches, collections, promotions, pricing, and onsite content. Improve website conversion through product-page optimization, landing pages, merchandising, promotions, and A/B testing. Work with internal or external partners on paid search, paid social, SEO, email, and SMS marketing. Analyze traffic, conversion rate, customer acquisition cost, average order value, repeat purchase rate, and customer lifetime value. Use Shopify Analytics, GA4, and other reporting tools to identify customer behavior and conversion opportunities. Coordinate promotional calendars, holiday campaigns, new-product launches, and retention initiatives. TikTok Shop and Social Commerce Develop and execute TikTok Shop growth strategies covering products, content, creators, affiliates, advertising, and promotions. Recruit, manage, and evaluate creators and affiliate partners. Coordinate product samples, creator communication, commission structures, and campaign schedules. Work with the creative team to develop platform-native videos, live-shopping initiatives, and performance-oriented content. Monitor GMV, affiliate sales, content performance, advertising efficiency, conversion rate, cancellations, and returns. Test and scale successful products, creators, content formats, and campaigns based on measurable performance. Advertising and Profitability Manage or oversee platform advertising budgets across Amazon, Shopify-related channels, and TikTok. Establish campaign targets based on gross margin and contribution-margin break-even levels. Optimize ACOS, TACOS, ROAS, MER, customer acquisition cost, and overall marketing efficiency. Evaluate performance using net sales and channel profitability—not gross sales alone. Control discounting and promotional spending to prevent unprofitable sales growth. Recommend budget reallocations based on incremental sales, margin, inventory position, and customer value. Inventory, Returns, and Operations Partner with product, operations, and supply-chain teams to align marketing plans with available inventory. Develop channel-level sales forecasts and communicate replenishment needs. Monitor inventory turnover, sell-through, out-of-stock risk, aged inventory, and excess inventory. Analyze returns by channel, SKU, product, size, and return reason. Recommend actions to reduce return rates through product information, sizing, content, merchandising, and quality feedback. Work with operations to evaluate marketplace fees, fulfillment expenses, shipping costs, and packaging costs. Ensure promotions and advertising plans are appropriate for inventory availability and product margins. Cross-Functional Leadership Collaborate with product development, creative, marketing, operations, customer service, and finance. Translate channel data into clear priorities for internal teams and outside agencies. Manage external agencies, freelancers, creators, and technology partners when applicable. Establish performance dashboards and communicate results, risks, and opportunities to management. Maintain a clear testing calendar and document key learnings from campaigns, promotions, and product launches. Key Performance Indicators Performance will be evaluated using a balanced set of growth and profitability metrics, including: Net sales growth Contribution margin and channel profitability Gross margin Advertising efficiency, including ACOS, TACOS, ROAS, and MER Conversion rate Average order value Customer acquisition and retention Product and unit return rates Inventory turnover and sell-through Out-of-stock and excess-inventory levels New-product launch performance Creator and affiliate productivity Accuracy and timeliness of forecasting and reporting Required Qualifications Four or more years of hands-on e-commerce or marketplace management experience. Demonstrated success growing sales on Amazon, Shopify, TikTok Shop, or comparable e-commerce platforms. Strong working knowledge of Amazon Seller Central and Amazon Advertising. Direct experience managing Shopify merchandising, promotions, analytics, and conversion improvement. Practical experience with TikTok Shop, creator partnerships, affiliate programs, social commerce, or performance content. Experience managing meaningful advertising budgets and making optimization decisions independently. Ability to analyze channel P&Ls, product margins, advertising costs, platform fees, discounts, returns, and fulfillment expenses. Strong Excel or Google Sheets skills and experience working with e-commerce analytics and reporting tools. Ability to move between strategy, data analysis, and hands-on execution. Strong project-management, communication, and cross-functional collaboration skills. Highly accountable, detail-oriented, commercially minded, and comfortable working in a fast-paced environment. Preferred Qualifications Experience with apparel, outdoor products, sportswear, or seasonal consumer goods. Experience managing both DTC and marketplace channels for the same brand. Proven experience improving Amazon organic ranking and advertising efficiency. Experience building TikTok Shop creator and affiliate programs. Familiarity with GA4, email and SMS platforms, marketplace analytics tools, and business-intelligence dashboards. Experience with inventory forecasting, seasonal promotions, and new-product launches. Experience managing agencies, contractors, creators, or junior team members. Fluency in English required; bilingual in English and Chinese preferred (communication with overseas vendors/logistics teams may be required via email and video conference) What Success Looks Like Within the first 90 days, the successful candidate will: Complete a performance audit of Shopify, Amazon, and TikTok Shop. Establish reliable reporting for sales, advertising, conversion, returns, inventory, and profitability. Identify the highest-priority revenue and margin opportunities by channel. Develop a practical 90-day growth and optimization plan. Improve promotional, advertising, and inventory coordination across departments. Begin implementing measurable improvements in sales quality, marketing efficiency, conversion, and profitability. Application Requirements Please submit your resume along with a brief description of two or three e-commerce growth results you personally helped achieve. Where possible, include: Platforms managed Annual sales or advertising-budget range Starting and ending sales performance ACOS, TACOS, ROAS, conversion, or profitability improvements Your specific role in producing the results Team members, agencies, or outside partners involved Confidential or sensitive company information may be removed. Candidates should be prepared to discuss their results and decision-making process during the interview. Rokka&Rolla is an equal opportunity employer. Employment decisions are based on qualifications, experience, business needs, and demonstrated ability to perform the responsibilities of the position.

Job Type:

Full-time Pay:

$60,000.00 - $120,000.00 per year

Benefits:

Employee discount Paid time off Retirement plan

Education:

Bachelor's (Preferred)

Experience:

apparel, outdoor products, sportswear: 2 years (Preferred) e-commerce or marketplace management: 4 years (Required) shipping & receiving: 1 year (Preferred)

Language:

English (Required) Chinese (Required) Ability to

Commute:

Chino, CA 91710 (Required) Ability to

Relocate:

Chino, CA 91710: Relocate before starting work (Required)

Work Location:

In person