An E-Commerce Manager is responsible for overseeing an organization's online sales. Responsible for the image of the company and generating sales through the internet. They oversee a team of web and software developers who contribute to the look and systems of the website.
Costa Mesa, CA Job Details Full-time $90,000 - $140,000 a year 3 hours ago Benefits Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Retirement plan Qualifications Vendor relationship building Website activity analysis Optimizing product pages Teamwork Influencer partnership campaigns Marketing company internal data Affiliate marketing business model Shopify English E-commerce Bachelor's degree Online retail experience Communications TikTok Marketing analytics Data-driven content Marketing operations Content strategy alignment Cross-functional communication Search engine marketing (SEM) strategy development Paid search advertising campaigns Full Job Description Responsibilities Develop, plan, and execute comprehensive e-commerce and digital marketing strategies across multiple online channels. Plan and manage digital marketing campaigns, including SEO/SEM, Google Ads, email marketing, social media marketing, paid media, and display advertising . Manage and optimize the company's presence across major e-commerce platforms, including Amazon, TikTok Shop, Shopify, Walmart.com, Target.com, and other online marketplaces . Take ownership of Amazon and TikTok Shop operations , including product listings, content optimization, promotions, advertising campaigns, performance monitoring, and sales growth initiatives. Develop and execute Amazon advertising strategies , including Sponsored Products, Sponsored Brands, and other available advertising tools. Develop and execute TikTok marketing and TikTok Shop strategies , including paid advertising, organic content, influencer/creator collaborations, affiliate programs, and promotional campaigns. Manage all aspects of various social media platforms and develop strategies to increase brand awareness, engagement, and customer acquisition. Analyze e-commerce and digital marketing performance using key metrics such as traffic, conversion rate, ROAS, CAC, sales growth, and customer engagement . Monitor online sales trends, competitor activities, consumer behavior, and emerging digital marketing opportunities. Present performance data, insights, and recommendations to management and identify opportunities for continuous improvement. Collaborate with internal sales, marketing, creative, and product teams to ensure consistent brand messaging and successful execution of online initiatives. Manage external agencies, platform partners, influencers, and other digital marketing vendors as needed. Requirements Bachelor's degree in Marketing, Business, E-commerce, Communications, or a related field required. 8+ years of proven professional experience in e-commerce, digital marketing, or online brand management. Strong hands-on experience with Amazon and TikTok/TikTok Shop is required. Must have a strong understanding of the Amazon ecosystem , including Seller Central/Vendor Central, product listing optimization, promotions, advertising, and performance analytics. Must have a strong understanding of TikTok marketing and TikTok Shop , including content strategy, paid advertising, creator/influencer marketing, affiliate programs, and platform analytics. Proven experience developing and executing online marketing strategies and digital advertising campaigns that drive measurable sales and brand growth. Thorough knowledge and experience across multiple e-commerce platforms and online marketplaces. Strong knowledge of the full spectrum of the marketing technology stack , including analytics, advertising, CRM/email marketing, and performance measurement tools. Strong analytical skills and a data-driven mindset , with the ability to translate performance data into actionable business recommendations. Demonstrated ability to manage multiple projects and platforms simultaneously in a fast-paced environment. Excellent communication, presentation, and cross-functional collaboration skills. Exceptional written and verbal communication skills in English Must be legally eligible to work in the United States.
Pay:
$90,000.00 - $140,000.00 per year
Benefits:
401(k) matching Dental insurance Health insurance Paid time off Retirement plan Vision insurance
