An E-Commerce Specialist assists business clients with the process of moving to online business practices. Analyzes businesses, design electronic commerce marketing plans; provides expertise with search engine optimization, social media marketing, branding and product promotion.
eCommerce Specialist Goodai Global USA, Inc. Irvine, CA Job Details Full-time $25 - $30 an hour 2 hours ago Benefits Health insurance 401(k) Paid time off Employee discount Qualifications Social media advertising campaigns Marketing design Optimizing product pages Influencer partnership campaigns Promoting products Visual merchandising Experience working in the beauty industry Media performance reporting Visual storytelling Spreadsheets Merchandising Branding consistency Pricing optimization Managing store merchandising operations Affiliate marketing business model Performance Reporting Stock control methods Shopify Channel development Digital brand management Mid-level E-commerce Cataloging Korean Schedule management Sales conversion rate (success metric) Email marketing experience within e-commerce Sales growth strategy Industry trends Strategic promotions Full Job Description E-Commerce Specialist - TikTok Shop, Amazon & Shopify We are an Asian beauty expert group specialized in digital marketing, eCommerce, and B2B distribution in North America. Be part of our team for big Korean and Japanese beauty brands, among the fastest growing in the beauty industry. Responsibilities TikTok Shop Management (Primary Focus)
End-to-End Operations:
Set up, manage, and continuously optimize product listings, pricing, and promotions on TikTok Shop.
Affiliate & Creator Strategy:
Identify, onboard, and collaborate with TikTok creators and affiliates to drive product discovery, user-generated content (UGC), and live-selling revenue.
Campaign Execution:
Plan and execute shoppable content strategies aligned with beauty trends, seasonal campaigns, and viral TikTok formats.
Performance Tracking:
Monitor key metrics (GMV, CTR, ROAS, conversion rates) using TikTok Seller Center to refine strategies and maximize sales. Amazon Marketplace (Secondary Focus)
Catalog & Listing Optimization:
Create and maintain Amazon listings for cosmetics and skincare lines, optimizing titles, bullet points, backend keywords, and variations for SEO.
Brand Presentation:
Manage A+ Content and the Amazon Brand Store for high-converting, visually stunning product pages.
Inventory & Account Health:
Monitor FBA inventory levels to prevent stockouts, coordinate with supply chain teams, and maintain excellent account health.
Promotions:
Set up and manage Amazon deals, coupons, and Prime-exclusive offers.
Shopify & General E-commerce Store Maintenance:
Update Shopify storefronts, including new product launches, homepage banners, and merchandising.
Digital Advertising:
Maintain digital ads across Google Ads, Facebook Ads, and TikTok Ads.
Marketing Calendar:
Manage the marketing calendar and email marketing plan.
Cross-Channel Consistency:
Ensure brand messaging, pricing, and visual storytelling remain consistent across TikTok Shop, Amazon, and Shopify.
Cross-Team Collaboration:
Work with brand management, Amazon sales, graphics, and other relevant departments to provide updated content for assigned accounts.
Reporting:
Prepare monthly performance reports across all platforms with actionable, data-driven recommendations for growth.
Qualifications Industry Experience:
2-3+ years of hands-on e-commerce experience, specifically within the Beauty, Cosmetics, Skincare, or Personal Care industry preferred.
Platform Expertise:
Proven track record managing TikTok Shop (or TikTok commerce campaigns) and Amazon Seller Central. Solid working knowledge of Shopify highly preferred.
Digital Advertising:
Hands-on experience with Facebook/Instagram, Google Ads, and TikTok Ads.
Design Tools:
Photoshop / Canva knowledge a plus.
Software Skills:
Proficiency in Microsoft Excel, PowerPoint, and Word.
Language Skills:
Bilingual proficiency in English and Korean (written and verbal) strongly preferred.
Analytical Mindset:
Comfortable translating performance data into actionable insights.
Trend-Savvy:
Deep understanding of the social commerce landscape, TikTok algorithm, and digital beauty trends.
Work Style:
Self-motivated, resourceful, flexible, and efficient in a fast-paced, high-growth environment. Benefits 401(K) Group health insurance Paid time off Annual incentive bonus based on performance Employee discount Schedule Monday to Friday
