Digital Marketing & E-Commerce Manager Eye Ojo Corp Ontario, CA Job Details Full-time $75,000 - $95,000 a year 1 day ago Benefits Employee discount Flexible schedule Qualifications Marketing ROI (MROI) improvement Sales analytics & reporting tools Salesforce Content writing Marketing company internal data Managing budgets in a search marketing role Shopify Digital marketing budget management English E-commerce Graphic design Sales data analysis Klaviyo Online retail experience Pay-per-click (PPC) advertising Sales strategy Marketing analytics Paid search marketing Personalized marketing automation Search engine marketing (SEM) strategy development Paid search advertising campaigns Full Job Description Job Summary We are seeking a hands-on, metrics-driven E-Commerce Operations & Growth Manager to directly own and execute our online sales strategies. The ideal candidate is a high-performing execution specialist with a proven track record of scaling direct-to-consumer (DTC) or wholesale e-commerce channels. You will be responsible for end-to-end execution—from driving high-converting Google Ads traffic and optimizing overall site CRO, to crafting sharp product copy and executing high-ROI automation flows. If you are deeply analytical, execution-focused, and possess a "get-things-done" mindset, this role is for you.

Key Responsibilities Paid Acquisition & Performance Marketing:

Directly manage, execute, and scale Google Ads campaigns (Search, Shopping, Performance Max) with a strong focus on maximizing ROAS and minimizing CAC. Conversion Rate Optimization (CRO): Continually analyze website user funnels (from drop-off points to checkout) and run A/B tests to optimize conversion rates and average order value (AOV).

Data Analytics & Insights:

Utilize Google Analytics (GA4) and store backend data daily to track key performance metrics, diagnose traffic/sales issues, and deliver actionable operational tweaks.

Content & Persuasive Copywriting:

Write compelling, high-converting product listings, landed page content, marketing emails, and ad copy that directly drive purchases.

Retention & Marketing Automation:

Build and optimize lifecycle email/SMS flows (Klaviyo or similar) to increase repeat purchase rates and customer lifetime value (LTV).

Visual & Brand Alignment:

Work closely with graphic designers to specify, brief, and produce high-performing visual assets for products, ads, and landing pages.

Market & Competitive Execution:

Regularly monitor industry benchmarks, competitor pricing/promotions, and trending search terms to quickly adjust product positioning.

Qualifications & Skills Required Proven Track Record:

3+ years of direct, hands-on experience managing and scaling e-commerce platforms with demonstrated GMV/sales growth.

Google Ads Mastery:

Deep, practical experience managing multi-format Google Ads campaigns with full accountability for ad spend and ROAS.

Advanced Analytics:

Hands-on proficiency in GA4 and Shopify/WooCommerce analytics to interpret customer behavior and conversion funnels.

Strong Copywriting Ability:

Exceptional written English skills with a knack for writing persuasive, action-oriented sales copy.

Execution-First Mindset:

Highly autonomous operator who prefers "doing and testing" over just high-level planning.

Tool Proficiency:

Experience with marketing automation tools (Klaviyo/Omnisend), basic design/page-builder tools, and CRO software.

Job Type:

Full-time Pay:

$75,000.00 - $95,000.00 per year

Benefits:

Employee discount Flexible schedule

Work Location:

In person