Job Description
Head of Creator Network Epic Gardening - 4.2 San Diego, CA Job Details Full-time $115,000 - $130,000 a year 1 day ago Benefits Paid parental leave Paid holidays Dental insurance 401(k) 4% Match Parental leave Vision insurance 401(k) matching Qualifications Revenue growth Deal closing Pinterest Performance dashboards Community engagement Partnership strategy Economics Strategic management Live streaming Program management Influencer partnership campaigns YouTube Community management Automation Sales incentive & commission planning Tooling Media performance reporting Program development Operations coordination Identifying new business opportunities Content marketing strategy Affiliate marketing business model Shopify Channel development Client relationship development Reporting and dashboarding tools E-commerce Video marketing Incentive program development Talent pipeline development Full Job Description We believe in the power of growing your own food and reconnecting with nature. That's why we're on a simple, but ambitious mission: to teach the world to grow. We're reviving the lost tradition of food and ornamental gardening, empowering people of all ages and skill levels to succeed in this deeply satisfying pastime. Join us and be part of building the world's most gardener-obsessed company
ABOUT THE COMPANY
Founded in 2013, Epic has become the most followed gardening brand and is the leading creator-led, content-to-commerce business in gardening. Millions of enthusiastic gardeners come to Epic for entertaining and informative growing content across video, blogs, podcasts, social platforms, and books. Through our online store, we offer highly curated, best-in-class gardening products designed to perform well for the gardener and stand the test of time. In December 2021, Epic closed a round of financing from The Chernin Group (TCG). In November 2022, Epic Gardening completed the acquisition of Botanical Interests, a vegetable, herb, and flower packet seed company founded in 1995 and based in Broomfield, CO. The acquisition dramatically expands Epic's product offering and go-to-market channels with the addition of 800+ SKUs and a nationwide wholesale distribution channel. Today, we are a team of over 85 employees and contractors across the world. EEO STATEMENT
At Epic Gardening, we are committed to cultivating a workplace that reflects the rich diversity of the world we strive to grow in. We believe that gardening connects people of all backgrounds and that our collective differences make us stronger. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are dedicated to fostering an inclusive environment where everyone can thrive and contribute to growing a more sustainable and connected world. Join us as we teach, learn, and grow together—because at Epic Gardening, every person and every seed counts. The Role We are hiring a Head of Creator Network to lead and scale the Epic Creator Network across affiliate, ambassador, influencer, and creator partnerships. This is not a traditional affiliate management role. The Creator Network is one of our highest-quality acquisition channels. Customers acquired through creators generate a 6.8x LTV:
CAC over 365 days—better than paid social, better than Google, and second only to organic. You will operate at the intersection of creator partnerships, content strategy, ecommerce, growth marketing, community, and brand. You will work across Growth & Paid Media, Social & Content, Ecommerce, Community & Membership, and Retail & Partnerships, supported by an offshore coordinator team. What You Own Creator Program Strategy & Growth Lead and scale the Epic Creator Network across four tiers: Affiliate, Ambassador, Pro, and VIP Build systems to increase creator output and RPAC (the program's north star metric) Evolve commission structures, incentives, and creator experiences as the program scales Identify new opportunities for creator-led commerce, product launches, and distribution Close the gap between accepted creators and producing creators Grow and manage our whitelisting pipeline for paid media Creator Partnerships & Relationships Recruit high-potential creators across gardening, homesteading, wellness, food, sustainability, DIY, and outdoor living Build long-term strategic relationships with top-tier creators, including VIP paid partnerships Develop collaboration formats: creator collections, curated bundles, launches, livestreams, whitelisting, and campaigns Identify emerging talent early—the creators worth betting on before they're obvious Act as a trusted partner to creators while maintaining strong business discipline Performance & Analytics Own program KPIs:
Program Revenue, Active Creator Count, RPAC, Creator Activation Rate, LTV:
CAC contribution, whitelisted ad performance Report weekly on T7/T30/T90
vs. prior year across all core metrics Build creator segmentation strategies that prioritize effort where return is highest Content & Campaign Coordination Coordinate creator campaigns around product launches, seasonal moments, retail opportunities, and promotions Help creators produce high-performing content across TikTok, Instagram, YouTube, Pinterest, and emerging channels Collaborate with internal content and paid media teams to maximize distribution and amplification Own the creator brief process—creators should know what to make and why it will perform Systems & Operations Build scalable onboarding, communication, and reporting systems Manage program budget: commissions, gifting, and partnership fees Lead execution through offshore coordination resources Improve tooling, automation, attribution, and reporting infrastructure over time Who You Are Equal parts creator strategist, relationship builder, growth operator, and systems thinker. You understand creator psychology and ecommerce economics. You know when to push a creator and when to give them space. You don't confuse a full inbox with a productive program. You are energized by identifying talent early, building relationships that compound, and creating systems that run without you doing every task yourself. You thrive in fast-moving, entrepreneurial environments where you build rather than maintain. You're comfortable in Superfiliate, can read a Triple Whale dashboard without a briefing, and aren't afraid to build a targeting list on a Monday and close a VIP deal on a Friday. Experience 7-10+ years in creator partnerships, influencer leadership, or affiliate program ownership at a DTC/ecommerce brand, media company, creator economy platform, or agency (hands-on execution, not just account management) Track record of moving program revenue Deep understanding of social platforms, creator trends, and what makes content perform Strong grasp of ecommerce fundamentals: AOV, LTV, CAC, attribution Experience managing cross-functional work with growth, creative, and ecommerce teams Comfortable managing freelancers, coordinators, or offshore support Bonus if: genuine interest in gardening, wellness, food, sustainability, or outdoor living, familiarity with Shopify ecosystem, experience with creator whitelisting and paid amplification via Meta, experience building creator communities or membership ecosystems, & existing network of creators or influencer managers in relevant categories COMPENSATION & BENEFITS
Estimated base salary: $115,000-130,000, depending on experience and location. Potential for an annual 10% bonus based on company and team performance. Flexibility:
We trust our team to get their jobs done. We trust that YOU know the best way to achieve that. High quality delivery of results means you can choose how and where you work. It's not just about putting in the hours and checking a box. Flexible work includes flexibility around work location and working hours, including how you work & start and stop times. Benefits:
We include employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits, 7 paid holidays, 7 sick days, unlimited time off (salaried), 12 weeks paid parental or adoption leave, 401(k) with 4% match through Vanguard, $500 yearly professional development stipend, employee product discounts, free Epic Greenhouse Membership and more.
