Retail E-Commerce Specialist

Retail E-Commerce Specialist 3.9 3.9 out of 5 stars 400 Beach Street, Santa Cruz, CA 95060 $22.50

• $25.25 an hour
• Seasonal Santa Cruz Beach Boardwalk 155 reviews $22.50
• $25.25 an hour

•

Seasonal Note:

When applying for this position, please submit or include link to your portfolio of product photography. Job Summary We are seeking an experienced, detail-oriented, and highly motivated Retail E-Commerce Specialist to oversee the daily operations, optimization, and growth of the Santa Cruz Beach Boardwalk's retail online store. The ideal candidate has a strong background in e-commerce management, digital content creation, product merchandising, inventory control, and user experience optimization. Job Tasks E-commerce Website Management Oversee daily operations of the site to ensure site stability and create a great guest shopping experience. Manage all updates, including product launches, promotions, banners, and content refreshes in coordination with Marketing. Manage all guest communications including automated email sequences and phone calls upholding elite guest service experience. Partner cross-functionally with Marketing, Creative Team, Tech Services, and Retail Operations to implement catalog structure, new enhancements, and new features. Coordinate with Marketing team to ensure compliance with accessibility, privacy, and security standards. Content Creation & Merchandising Create and adhere to product photo standards. Develop and execute merchandising strategies to maximize product visibility, conversion rates, and average order value. Manage content database with all photo and video content on company servers. Photograph products, write compelling product descriptions, and ensure listings are optimized for SEO and user clarity. Create photo content in studio, on mannequins, and lifestyle imagery on location. Source and include product information from vendors and manufacturers in product descriptions. Inventory Control Monitor and maintain inventory onhand levels for e-commerce merchandise including full size runs populating the online menu. Use digital transfer devices to ensure all inventory transfers are accurate, maintaining mirrored physical and digital onhand quantities. Coordinate with Retail Warehouse Supervisor and Inventory Specialist to conduct periodic cycle counts. Create and operate processes to pull e-commerce inventory for new arrival orders. Manage returns and restocking processes in inventory control database.

Shape Shipping Manage shipping materials and shipping vendor. Pick, fulfill, ship all orders from E-commerce warehouse. Ensure all orders are processed and shipped within 36-hour standard communicating with guests. Reporting Monitor KPIs including traffic, conversion rate, ATV, revenue, engagement, and customer behavior patterns. Prepare ongoing reports and dashboards to track e-commerce performance and present actionable insights. Identify trends, risks, and growth opportunities to inform strategy and improve business results. Relationships (Internal) All levels of Santa Cruz Seaside Company departments. Relationships (External)

Guests and Vendors Qualifications:

Training and Experience 1+ years of experience in e-commerce, or mobile app operations (retail or related industries preferred). Proven track record of driving e-commerce revenue growth and improving site performance. Hands-on experience with e-commerce platforms such as Shopify. Strong understanding of SEO and visual merchandising. Ability to write clear, engaging, SEO-optimized product descriptions and on-site content. Ability to collaborate with marketing on campaigns. Experience in inventory control management. Strong communication, collaboration, and presentation skills. Detail oriented with strong analytical and oriented with strong analytical and problem oriented with strong analytical and oriented with strong analytical and problem solving abilities. Ability to adapt quickly to changing business needs in a fast-paced environment. Responsible and self motivated, can work independently to complete tasks and deliver on goals. Ability to manage shipping materials, coordinate carrier pickups, and support fulfillment processes as needed. Experience collaborating with creative teams to produce lifestyle and product photography.

Knowledge, Skills and Abilities Ownership Mindset:

Own the site's daily operations, long-term evolution, and overall performance.

Data-Driven Thinking :

Use behavioral and transactional data to influence merchandising, marketing, and UX decisions.

Collaboration :

Work effectively with cross-functional teams to align goals and deliver high-impact results.

Guest Focused :

Maintain a relentless focus on user experience and satisfaction. Physical Requirements Able to perform light lifting, bending, reaching, twisting, pushing, pulling, and carrying. Able to hear normal conversations on the telephone and in person in a noisy environment. Able to see, read and write instructions and correspondence on a computer. Bi-manual dexterity. Frequent sitting at a desk and computer workstation, up to 6-7 hours per day. Able to lift up to 15lbs from floor to waist height. Fine motor skills for use of computer, phone and inventory systems. Able to see in close range and with depth perception, as well as ability to see color. Able to work in variable temperatures (office setting, warehouse, back of house spaces, and on the Boardwalk).

Licenses / Insurance

N/A Testing Upon Offer or Hire N/A