Director of E-Commerce

Description:

ROMAN is a leading producer and exclusive distributor of Christmas decorations, inspirational products, and religious articles. We are dedicated to offering a unique selection of products to help people celebrate everyday joys and the special occasions in their lives. Our products are available in specialty retailers and department stores worldwide. Among the largest privately owned and operated firms in the giftware industry, ROMAN offers a unique blend of family culture along with the opportunity for personal and professional growth. We are currently searching for an experienced Director of E-Commerce to join our team. This position would report to our President/CEO, and help to manage and execute ROMAN's various B2B and B2C initiatives. This position would manage a small team across multiple platforms to executing objective. This is a full-time in-office position.

Requirements:

Primary Responsibilities Strategy & Planning:

Develop and execute long-term and short-term ecommerce strategies to hit revenue targets, increase conversion rates, and expand the brand's digital footprint

Website & User Experience Management:

Oversee the online store's platform, layout, and functionality to ensure a seamless shopping and checkout experience that removes purchasing barriers

Digital Marketing Oversight:

Manage the digital marketing strategy, including SEO/SEM, paid media, and email to drive qualified traffic and customer retention

Analytics & Performance Tracking:

Monitor Key Performance Indicators (KPIs) like Average Order Value (AOV), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS), as well as product category sales, to make data-driven improvements

Inventory & Logistics Collaboration:

Review available inventory reports to ensure optimal stock levels are allocated to process orders in a timely fashion

Team Leadership:

Train and lead a team of ecommerce professionals to execute the brand's digital vision

Technology & Vendor Management:

Evaluate and manage third-party software tools (including AI), agencies, and platform integrations to keep the ecommerce ecosystem secure and scalable

Qualifications & Skills Education:

Bachelor's degree in Business, Marketing, Computer Science, or a related field

Experience:

10+ years of progressive experience in digital marketing, online retail, or ecommerce management; preferably with prior leadership experience

Analytical Prowess:

Deep familiarity with web analytics tools (such as Google Analytics) and CRM systems

Technical Literacy:

Strong understanding of ecommerce platforms (e.g., EMUN, Shopify, Miva), content management systems, and basic web technology fundamentals

Commercial Acumen:

Strong business and financial acumen with proven experience managing P&L (Profit and Loss), forecasting demand, and overseeing budgets

Communication:

Exceptional leadership and cross-functional collaboration skills to align technical and non-technical teams around shared business goals