Inbound Marketing & E-Commerce Manager (B2B & B2C)

INBOUND MARKETING & E-COMMERCE MANAGER

(B2B & B2C) Position Summary The Inbound Marketing & E-commerce Manager is responsible for driving revenue growth through SEO, website performance, and e-commerce optimization across both B2C (direct-to-consumer) and B2B (wholesale/marketplace) channels.

This role focuses on building a high-performing inbound engine

• from search visibility to on-site conversion
• while ensuring smooth e-commerce operations and data-driven decision making. The position works closely with Outbound Marketing, Sales, and Design teams to ensure alignment between traffic generation, brand communication, and conversion performance. Key Responsibilities 1. SEO & Inbound Growth Ownership
• Own and execute SEO strategy end-to-end (technical, on-page, content
• Conduct keyword research across consumer and wholesale intent
• Drive ranking improvements in priority keyword clusters
• Optimize site structure, metadata, and content to increase organic traffic quality 2. Website Performance & Conversion Optimization
• Manage website performance, user experience, and conversion optimization roadmap
• Improve product pages, collection pages, navigation, and mobile experience
• Identify friction points and implement solutions to increase conversion rate
• Partner with design team to execute UX improvements aligned with brand 3. E-commerce & Marketplace Management
• Manage operations across Shopify (DTC), Faire, Etsy, and retail platforms
• Ensure accurate product listings, collections, merchandising, and promotions
• Optimize product discoverability and conversion across all channels
• Maintain operational excellence across B2C and B2B touchpoints 4. Inbound Performance Marketing
• Contribute to top-of-funnel strategy (Meta, Google) with Outbound Marketing
• Own Google Ads and inbound acquisition channels
• Support media planning with performance insights and keyword strategy
• Ensure alignment between paid traffic and landing page experience 5. CRM & Lifecycle Marketing
• Manage CRM tools such as HubSpot and Klaviyo
• Build customer segmentation across B2C and B2B audiences
• Develop and optimize lifecycle flows (welcome, abandoned cart, post-purchase
• Improve retention and repeat purchase rate 6. Analytics, Tracking & Optimization
• Build and manage tracking ecosystem (Google Analytics, Shopify, CRM, Meta
• Develop dashboards to monitor traffic, conversion, and revenue
• Translate data into actionable insights to improve funnel performance Cross-functional Collaboration

• Outbound Marketing Manager:

  campaign alignment, media, messaging

• Sales Team:

  B2B performance and wholesale insights

• Design Team:

  UX/UI, landing pages, brand consistency Qualifications
• 7+ years experience in e-commerce and inbound marketing preferred
• Strong expertise in SEO strategy and execution
• Experience managing Shopify and marketplace platforms
• Experience with Google Ads and inbound acquisition channels Tools
• Google Analytics (GA4)
• Google Ads
• Meta Ads
• HubSpot, Klaviyo
• SEMrush
• Shopify
• Faire
• Etsy
• NetSuite (plus) Core Skills
• Strong expertise in SEO, CRO, and e-commerce performance
• Solid capability in CRM and lifecycle marketing (segmentation, flows, retention)
• Data-driven mindset with ability to translate insights into actions
• Proficiency in analytics and tracking systems
• Strong execution skills with attention to detail
• Collaborative team player Success Metrics
• Revenue growth (B2C & B2B)
• Organic traffic and keyword ranking improvement
• Conversion rate improvement
• Return on ad spend (ROAS)
• Website performance and operational accuracy

Pay:

$80,000.00

• $110,000.

00 per year Ability to

Commute:

Holliston, MA 01746 (Required)

Work Location:

In person Inbound Marketing & E-Commerce Manager (B2B & B2C) Holliston, MA 01746 $80,000

• $110,000 a year
• Full-time $80,000
• $110,000 a year
• Full-time

INBOUND MARKETING & E-COMMERCE MANAGER

(B2B & B2C) Position Summary The Inbound Marketing & E-commerce Manager is responsible for driving revenue growth through SEO, website performance, and e-commerce optimization across both B2C (direct-to-consumer) and B2B (wholesale/marketplace) channels.

This role focuses on building a high-performing inbound engine

• from search visibility to on-site conversion
• while ensuring smooth e-commerce operations and data-driven decision making. The position works closely with Outbound Marketing, Sales, and Design teams to ensure alignment between traffic generation, brand communication, and conversion performance. Key Responsibilities 1. SEO & Inbound Growth Ownership
• Own and execute SEO strategy end-to-end (technical, on-page, content
• Conduct keyword research across consumer and wholesale intent
• Drive ranking improvements in priority keyword clusters
• Optimize site structure, metadata, and content to increase organic traffic quality 2. Website Performance & Conversion Optimization
• Manage website performance, user experience, and conversion optimization roadmap
• Improve product pages, collection pages, navigation, and mobile experience
• Identify friction points and implement solutions to increase conversion rate
• Partner with design team to execute UX improvements aligned with brand 3. E-commerce & Marketplace Management
• Manage operations across Shopify (DTC), Faire, Etsy, and retail platforms
• Ensure accurate product listings, collections, merchandising, and promotions
• Optimize product discoverability and conversion across all channels
• Maintain operational excellence across B2C and B2B touchpoints 4. Inbound Performance Marketing
• Contribute to top-of-funnel strategy (Meta, Google) with Outbound Marketing
• Own Google Ads and inbound acquisition channels
• Support media planning with performance insights and keyword strategy
• Ensure alignment between paid traffic and landing page experience 5. CRM & Lifecycle Marketing
• Manage CRM tools such as HubSpot and Klaviyo
• Build customer segmentation across B2C and B2B audiences
• Develop and optimize lifecycle flows (welcome, abandoned cart, post-purchase
• Improve retention and repeat purchase rate 6. Analytics, Tracking & Optimization
• Build and manage tracking ecosystem (Google Analytics, Shopify, CRM, Meta
• Develop dashboards to monitor traffic, conversion, and revenue
• Translate data into actionable insights to improve funnel performance Cross-functional Collaboration

• Outbound Marketing Manager:

  campaign alignment, media, messaging

• Sales Team:

  B2B performance and wholesale insights

• Design Team:

  UX/UI, landing pages, brand consistency Qualifications
• 7+ years experience in e-commerce and inbound marketing preferred
• Strong expertise in SEO strategy and execution
• Experience managing Shopify and marketplace platforms
• Experience with Google Ads and inbound acquisition channels Tools
• Google Analytics (GA4)
• Google Ads
• Meta Ads
• HubSpot, Klaviyo
• SEMrush
• Shopify
• Faire
• Etsy
• NetSuite (plus) Core Skills
• Strong expertise in SEO, CRO, and e-commerce performance
• Solid capability in CRM and lifecycle marketing (segmentation, flows, retention)
• Data-driven mindset with ability to translate insights into actions
• Proficiency in analytics and tracking systems
• Strong execution skills with attention to detail
• Collaborative team player Success Metrics
• Revenue growth (B2C & B2B)
• Organic traffic and keyword ranking improvement
• Conversion rate improvement
• Return on ad spend (ROAS)
• Website performance and operational accuracy

Pay:

$80,000.00

• $110,000.

00 per year Ability to

Commute:

Holliston, MA 01746 (Required)

Work Location:

In person