Digital Subscription Growth Manager

Digital Subscription Growth Manager The Baltimore Sun Baltimore, MD Job Details $50,000 - $80,000 a year 15 hours ago Qualifications Experimental design Marketing analytics Marketing controlled experiments research Full Job Description The Baltimore Sun is seeking a high-impact Digital Subscription Growth Manager. The Digital Subscription Growth Manager is responsible for driving acquisition, conversion, and retention of digital subscribers through data-driven, e-commerce-style strategies. This role will optimize the full subscriber journey from first touch to long-term retention by improving funnel performance, pricing strategy, and user experience across all digital platforms.

Essential Functions Subscription Funnel Optimization:

Own the end-to-end digital subscription funnel Landing pages Paywall Checkout Onboarding Retention Identify and fix drop-off points

E-Commerce & Conversion Strategy:

Apply e-commerce tactics: A/B testing offers (price points, trials, bundles) Cart/checkout optimization Upsell & cross-sell strategies (print + digital bundles, premium tiers) Improve conversion rate + average revenue per user (ARPU)

Data & Analytics Ownership:

Track KPIs like: Conversion rate Cost per acquisition (CPA) Churn rate Lifetime value (LTV) Leverage audience and performance data platforms to identify trends and generate insights. Utilize Google Analytics 4 (GA4), subscription analytics tools, and other reporting platforms to monitor user behavior, measure campaign performance, and optimize the digital subscription funnel. Testing & Experimentation; Run continuous experiments: Messaging (value vs urgency vs local impact) Paywall rules (metered vs hard vs dynamic) Build a test-and-learn culture Evaluate and compare subscription offer performance and pricing strategies

Retention & Lifecycle Marketing:

Reduce churn

Optimize:

Onboarding journeys Engagement triggers Renewal messaging Partner with News & Marketing teams Cross-Functional Collaboration with: Product (paywall + UX changes) Marketing (campaigns + acquisition channels) IT/Data (integrations, tracking) Act as the data bridge between teams that are focused on digital metrics such as News, Marketing, Sales, etc. Education and Experience Requirements 5+ years of experience in e-commerce, subscription businesses, or digital growth roles. Experience driving conversion rate optimization (CRO) and running A/B testing programs. Strong understanding of subscription or SaaS metrics and performance drivers. Proven ability to use and analyze data to identify opportunities and improve digital funnel performance.

Ideal Background:

Experience in e-commerce environments such as Shopify or direct-to-consumer (DTC) brands. Background in subscription-based businesses including media, streaming, or SaaS. Familiarity with paywalls, membership models, or other subscription-based digital products.

Salary Range:

$50,000 - $80,000 Individual compensation may vary from the target range based on several factors, including experience, internal pay equity, and other relevant business considerations.