Marketing Creative Specialist

Marketing Creative Specialist One Stop Inc. - 3.3 Grand Rapids, MI Job Details Full-time 1 day ago Qualifications Bachelor's degree Graphic design software Visual communication design Print design Full Job Description Role Summary The Marketing Creative Specialist is a design-first, creatively driven marketing professional who transforms strategic campaign direction into compelling creative, content, and multi-channel execution across digital, print, and experiential platforms. This role blends strong graphic design skills with hands-on content and digital execution, bringing marketing strategy to life through visually compelling, on-brand creative. This is a highly collaborative, execution-focused role for a self-starter who is curious, detail-oriented, and passionate about creative marketing. Key Responsibilities Creative & Design Execution Design and produce creative assets including: Email graphics and layouts Website banners and landing page visuals Social media graphics and short-form content Paid ad creative Catalog layouts and supporting materials (as assigned) Tradeshow signage and promotional materials Ensure visual consistency across all channels and brand touchpoints Edit and optimize photography for web, email, video, and digital content Content & Campaign Execution Execute content aligned to marketing strategy and seasonal campaigns Own monthly social content calendar creation and execution stemming from leadership strategy Create and support seasonal campaigns, vendor features, and brand storytelling initiatives Film, edit, and revise short-form video content (reels, animations) Write captions, light marketing copy, and asset-level messaging Email & Digital Marketing Support Build marketing emails from templates (design, layout, visual) Support ActiveCampaign campaigns and automation workflows Design landing page visuals and copy blocks and coordinate handoff to IT Apply understanding of visuals and messaging that drive engagement and conversion Collaboration & Workflow Ownership Manage creative workflows and deadlines in a fast-paced environment Partner cross-functionally with Marketing, Sales, Buying, Customer Service, and vendor partners Support vendor creative needs, artwork, and campaign assets Contribute to maintaining an organized imagery and asset pipeline Success Metrics (KPIs) On-time delivery of creative assets Creative quality and brand consistency Effective execution of campaigns across channels Engagement metrics influenced by creative (CTR, opens, traffic, social engagement) Responsiveness, reliability, and ownership of work Qualifications Required Bachelor's degree in Graphic Design, Marketing, or related field 5+ years of experience in graphic design or creative marketing Strong portfolio demonstrating digital and print design skills Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) Experience designing for email, web, and digital campaigns Ability to manage multiple projects and deadlines Preferred Experience with email marketing platforms (ActiveCampaign preferred) Familiarity with CMS platforms and basic landing page structure Experience creating social content and short-form video Understanding of print production processes Experience collaborating with vendors or external partners Ideal Candidate Design-led with strong creative marketing instincts Self-starter with a growth mindset Naturally curious and detail-oriented Organized, dependable, and deadline-driven Comfortable balancing creativity with business goals Thrives in a collaborative, fast-paced environment Why This Role This role plays a key part in scaling creative output, strengthening brand consistency, and supporting high-impact marketing campaigns across digital and physical touchpoints. This role offers growth opportunities as the marketing team continues to expand its digital and brand initiatives.