eCommerce Director

eCommerce Director Charlotte, NC Job Details Full-time 17 hours ago Benefits Paid time off 401(k) matching Employee discount Qualifications Performance dashboard reports Application Integration Vendor relationship building Revenue growth Dashboard development Pricing Strategic management Customer retention Operations management Loyalty marketing Supplier management Inventory management Identifying new business opportunities Merchandising Regulatory compliance Google Tag Manager Email marketing campaigns Leading organic search traffic initiatives Data reporting Shopify Mid-level Marketing strategy development E-commerce Compliance management implementation Team development Team management Loyalty programs Vendor relationship management POS Profit & Loss statement Content scheduling A/B testing Google Ads Google Analytics Profit and loss analysis Data-driven decision making Product information management Analytics Paid search advertising campaigns Full Job Description The Role We're hiring an eCommerce Director to own and grow Blackstone's online sales channel. This is a leadership role with full P&L responsibility — you'll build the strategy, run the marketing, manage the platform, and drive revenue while keeping us in full compliance with firearms regulations. This isn't a "post products and wait" role. You'll be building a real eCommerce engine — paid media, email/SMS, SEO, merchandising, inventory sync, and conversion optimization — all within the unique constraints and opportunities of the firearms industry. What You'll Own Revenue & Strategy (30%) Own the eCommerce P&L — revenue, margins, and operating costs Build and execute the annual growth strategy and promotional calendar Develop bundling, kitting, and upsell strategies to grow AOV Identify and launch new online revenue channels and product categories Digital Marketing & Conversion (25%) Plan and manage paid media (Google, Meta) within firearms advertising restrictions Own email/SMS marketing strategy, automations, and content calendar Build and execute SEO strategy for organic traffic growth Run continuous A/B testing on product pages, landing pages, and checkout Build loyalty, referral, and retention programs Product Merchandising & Inventory (20%) Maintain an accurate, compelling product catalog Keep online and in-store inventory in sync — minimize oversells Manage vendor relationships for Blackstone product sourcing Own pricing strategy by category to hit margin targets Merchandise seasonal and trending products on time Technology & Analytics (10%) Keep the Shopify platform stable, fast, and secure Manage all integrations: POS, inventory, CRM, fulfillment, payments Build dashboards and maintain a reporting cadence the team can act on Team & Vendor Management (10%) Lead and develop the eCommerce team Hold external vendors and agencies accountable to scope, budget, and results Collaborate with retail, range, and marketing teams — online and in-store are one customer experience Compliance (5% — but non-negotiable) Maintain FFL compliance for all online firearms transactions Ensure age verification, shipping restrictions, and platform policies are airtight Stay ahead of ATF, state, and marketplace regulatory changes Keep documentation audit-ready at all times Requirements What We're Looking For You Must Have 3+ years managing eCommerce operations with full P&L responsibility Hands-on Shopify experience (or equivalent platform) A track record of growing online revenue — show us the numbers Digital marketing chops across paid media, email/SMS, and SEO Comfort working within firearms industry regulations (or ability to get up to speed fast) Data-driven mindset — you make decisions from dashboards, not gut feel Experience managing vendors and agencies to real accountability Ability to pass an ATF-compliant background check Bonus Points Firearms, outdoor, or sporting goods eCommerce experience Familiarity with firearms-friendly ad platforms and restrictions Email/SMS platform management experience GA4 and Google Tag Manager proficiency Scaled an eCommerce channel from early stage to $10M+ Membership or subscription commerce background Benefits Competitive pay Full Benefits and PTO package Matching 401K Exceptional employee discounts Free range membership Professional growth and development opportunities