E-Commerce & Digital Marketing Growth Specialist

E-Commerce & Digital Marketing Growth Specialist Raj Jewels Iselin, NJ Job Details Part-time | Contract $21 - $25 an hour 1 day ago Benefits Employee discount Flexible schedule Qualifications Social media marketing Sales analysis Shopify E-commerce Marketing analytics Full Job Description We are a fine jewelry destination serving the South Asian community and beyond from our home in New Jersey. From handcrafted 22 karat gold Indian traditional collections and uncut diamond pieces to modern jewelry, engagement rings and wedding bands — we craft jewelry for every chapter of your story. We are growing fast and we are looking for a talented, data-driven E-Commerce & Digital Marketing Specialist to help us take our online business to the next level. The Role We are looking for someone who is hungry, strategic and genuinely excited about driving real revenue growth for a fine jewelry brand with a passionate and loyal customer base. You will work across conversion rate optimisation, SEO, email marketing, customer segmentation, retargeting and display advertising — with one clear goal: dramatically increase online sales. Two days a week in our New Jersey office. Real ownership. Real results. What You Will Do Conversion Rate Optimization (CRO) Analyze the website to identify conversion barriers and opportunities Support A/B testing on key landing pages, product pages and checkout flow Optimize product pages, calls to action and user experience to increase purchase rates Monitor and report on conversion metrics weekly Data Analysis & Reporting Analyse e-commerce data using Google Analytics 4, Magento/Shopify dashboards Identify trends, patterns and opportunities in customer behaviour and purchase data Build clear, actionable weekly and monthly performance reports Track KPIs including conversion rate, average order value, customer acquisition cost, return on ad spend and organic search revenue Customer Segmentation Build and maintain customer segments based on purchase history, behaviour and demographics Identify high value customers, lapsed customers and new customer opportunities Develop targeted strategies for each segment to maximize lifetime value Email Marketing Manage and grow the email list — particularly on Klaviyo Build and optimize automated email flows — welcome series, abandoned cart, post purchase, win back and browse abandonment Plan and execute campaign emails for new arrivals, festive seasons, bridal campaigns and promotions Monitor open rates, click through rates and revenue per email Customer Retargeting Develop and execute retargeting strategies across website, email and social media Build custom and lookalike audiences for retargeting campaigns Reduce cart abandonment and bring back lapsed customers through smart retargeting initiatives

GOOD TO ALSO HAVE KNOW-HOW OF

Display Advertising Support Google Display and remarketing campaigns Monitor ad performance and optimise for conversion and return on ad spend Identify new display advertising opportunities to reach the South Asian diaspora and broader fine jewelry audience Search Engine Optimization (SEO) Conduct SEO audit of the website and identify priority opportunities Optimize product pages, category pages, meta descriptions and titles for high value jewelry search terms Build and execute an ongoing keyword strategy targeting the South Asian diaspora and broader fine jewelry market in the US Support content strategy to improve organic search rankings Nice to

Have:

Experience with Magento or Shopify Experience in jewelry, luxury or fashion e-commerce Knowledge of the South Asian diaspora market in the US Experience with Google Display Network and remarketing campaigns What Success Looks Like in This Role Within 30 days: SEO and CRO audit completed and priority actions identified Email automation flows reviewed and optimised Baseline KPI report established Within 90 days: Measurable improvement in organic search rankings for priority keywords Measurable increase in e-commerce conversion rate Growth in email marketing revenue Reduction in cart abandonment rate Retargeting campaigns live and performing Within 6 months: Significant and measurable growth in overall online sales Strong organic search presence for key jewelry terms Increase in average order value Improved customer retention and repeat purchase rate If you are a results-driven digital marketer who loves data, understands SEO and wants to make a real impact on a growing fine jewelry brand — we want to hear from you.

Pay:

$21.00 - $25.00 per hour

Benefits:

Employee discount Flexible schedule

Work Location:

In person