Marketing Manager & Growth Lead, D2C (Hobby Media / Ecommerce & Subscriptions)

Job description Sidney, OH | Full-Time | 4-Day Work Week (32 Hours) About the Role A fifth-generation, 150-year-old media company in the hobby and collectibles space is looking for a Marketing Manager & Growth Lead to run customer acquisition, retention, and ecommerce growth across its legacy brands. The company publishes niche enthusiast media and operates an ecommerce storefront with 7,000+ SKUs, including proprietary product lines and print-on-demand capabilities. This is a high-autonomy, hands-on execution role, not a traditional management position. The Marketing Manager will be the primary architect and operator of the company's digital funnels, responsible for maintaining a $20 CPA benchmark on magazine subscriptions while leading a strategic pivot in ecommerce toward proprietary, first-party products. The company is actively defending market share against competitors attempting to disrupt its supply chain, which makes this role both tactical and strategically significant. A strong fit for someone who thrives as a "department of one," is comfortable navigating legacy software systems, and can move fluidly between writing ad copy, managing paid media campaigns, launching new product programs, and advising ownership on long-term growth strategy. The role comes with a 4-day, 32-hour work week and high autonomy. What the Role Covers Managing daily hands-on execution of Meta and Google Ads campaigns with a combined monthly budget of $8,500+, owning the $20 CPA benchmark for subscription acquisition Writing copy, wireframing creative, and optimizing ad sets independently without agency support Scaling reach through Google Customer Match targeting of database segments and experimenting with high-ticket ($100+) print/digital subscription bundles Leading a digital-first reactivation strategy to reduce reliance on physical mailers (currently $43/customer) Executing the company's shift from licensed third-party products to high-margin, proprietary brands (stamp albums, mounts, supplements) Proactively marketing first-party alternatives to protect against competitor supply-chain disruption Managing a 7,000+ SKU storefront with print-on-demand inventory management Leading the technical spec, launch, and marketing for a new autoship subscription club and customer loyalty/membership program Planning and executing seasonal campaigns to drive revenue and signal market presence Overhauling double-opt-in email flows with high-value lead magnet sequences to capture 1,000+ monthly passive leads Managing the weekly ecommerce newsletter (15K list) and all automated renewal and onboarding drip campaigns Providing content analytics to the editorial team to inform content development and lead magnet creation Developing media kits, rate cards, and sell sheets for the advertising sales team Implementing CRM drip campaigns and B2B lead magnets to generate warm advertiser leads Reporting to the CEO on controllable (first-party) vs. at-risk (third-party licensed) revenue Qualifications 5-7+ years of experience in D2C digital marketing, subscription marketing, or ecommerce Demonstrated experience managing $5K+ monthly ad spends with strict

CPA/ROAS

targets Advanced proficiency in Google Analytics, Meta Ads Manager, and Google Ads Full-stack execution capability: producing creative, writing copy, and deploying technical campaigns independently Proven ability to learn and operate within proprietary legacy CRM, ERP, and ESP systems Ability to track and analyze Lifetime Value (LTV) and churn metrics in coordination with IT and finance teams Proficiency using AI tools to accelerate creative production, copywriting, and data synthesis Background in a niche hobbyist, enthusiast, or legacy media market (a significant plus) To Visit Mediabistro for full details and application instructions. Keywords ecommerce time-and-attendance antiques-collectibles customer-acquisition mergers-and-acquisitions product-lining print-on-demand-pod colorado-privacy-act-cpa cost-per-action-cpa benchmarking benchmark market-share supply-chain ad-copy google-ads wireframing lift-and-shift stock-keeping-unit-sku inventory-control inventory-management clubs-organizations customer-loyalty planning-and-forecasting electrical-engineering-and-planning planning-and-design double-opt-in opt-in-management renewal-automation onboarding drip-marketing content-marketing-analytics analytics data-analytics training-and-development content-strategy press-kits candidate-relationship-management crm customer-relationship-management-crm reporting-and-disclosure adaptive-project-management-and-reporting digital-marketing 5k-display return-on-ad-spend google-analytics enterprise-resource-planning-erp food-enterprise-resource-planning-erp medical-devices-enterprise-resource-planning-erp email-service-providers customer-lifetime-value-clv customer-lifetime-value information-technology artificial-intelligence copywriting