An E-Commerce Manager is responsible for overseeing an organization's online sales. Responsible for the image of the company and generating sales through the internet. They oversee a team of web and software developers who contribute to the look and systems of the website.
Marco's Pizza is seeking an eCommerce Growth Manager to join our eCommerce team. This role is responsible for driving growth across our web and app ordering experiences by optimizing conversion, reducing friction, and delivering exceptional guest experiences through data-driven experimentation, digital product enhancements, and customer-first thinking.
Essential Duties & Responsibilities:
Own order funnel analysis using GA4 and sales data; translate insights into clear UX and design recommendations that improve conversion and customer experience. Drive SEO and AEO strategy, including landing page and content development (initially partnering with external consultants, then implementing an enterprise solution). Own site tagging strategy, pixel implementation (GA4 and marketing/advertising pixels), and ongoing validation to ensure accurate data capture across the digital experience. Drive product roadmaps, business cases, and prioritization of digital initiatives. Own Google Business Profile optimization and manage third-party partnership performance. Design, execute, and analyze A/B and multivariate UX tests using optimization software to drive measurable improvements. Source, negotiate, and manage third-party tools and platforms, including testing, evaluation, and ongoing performance optimization. Partner cross-functionally with Product, UX, IT, and development teams to enhance website performance and user experience.
What Success Looks Like:
Improved online conversion rates Reduced funnel abandonment Stronger landing page performance Increased local search visibility What You'll Bring You take initiative, embrace ambiguity, and proactively identify opportunities to create value. You love using data to build and optimize exceptional guest experiences. You are a strong cross-functional partner who gives and values honest feedback. You embrace
Marco's Cultural Beliefs:
integrity, teamwork, accountability, and customer focus.
Job Requirements:
Minimum Qualifications:
Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field (or equivalent experience) 5+ years of experience in eCommerce, Growth or Digital Marketing roles Significant hands-on eCommerce experience optimizing high-volume online ordering platforms, order funnels, conversion rates, and digital customer experiences Strong experience with SEO, landing page optimization, A/B testing, and web analytics (GA4 required) Experience with site tagging, pixel implementation, and data validation Preferred Qualifications Experience in the QSR or multi-location retail industry Google Business Profile optimization and local search partnership management Familiarity with Answer Engine Optimization (AEO) best practices Marco's Pizza is an equal opportunity employer. Experience Required 5+ years of experience in eCommerce, Growth or Digital Marketing roles Education Preferred Bachelors or better in Marketing or related field Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
