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Job Description
Summary:
At Firelands Scientific, our website is not just a menu; it's our primary revenue driver and storefront. As the Digital Commerce Manager, you will own the end-to-end digital shopping experience across The Landing Dispensaries, ensuring we convert demand into revenue through best-in-class merchandising, navigation, and product storytelling. This role partners closely with buying, planning, retail, and marketing to translate inventory, promotions, and customer insights into a high-performing digital experience.
Essential Duties and Responsibilities:
Own the end-to-end site merchandising strategy across all categories, driving revenue, conversion rate (CVR), average order value (AOV), and units per transaction. Translate inventory positions, promotional strategy, and demand signals into effective on-site execution. Build category, collection, and campaign landing experiences that balance brand storytelling with sell-through. Lead product ranking, sorting, navigation, filters, and taxonomy strategy to maximize product discovery. Manage cross-sell and product recommendation strategies to increase basket size. Own site search strategy, keyword taxonomy, synonym mapping, and search optimization. Partner with Marketing and agency partners on SEO, content, and local search initiatives. Analyze performance trends and provide category-level reporting and recommendations. Lead testing and optimization initiatives, including A/B testing and UX enhancements. Partner cross-functionally with Buying, Planning, Marketing, and Retail teams. Ensure operational excellence during promotions and high-volume periods.
Supervisory Responsibilities:
No direct supervisory responsibilities; serves as a cross-functional leader and key stakeholder.
Relevant Knowledge, Skills, and Abilities:
5+ years of experience in site merchandising, e-commerce, or digital retail. Proven ability to drive revenue through on-site optimization. Strong analytical mindset with the ability to translate data into action. Deep understanding of product ranking, taxonomy, search optimization, CVR, AOV, and UPT. Experience with e-commerce platforms, CMS systems, and search tools; Dutchie experience preferred. Strong organizational, communication, and execution skills. Ability to thrive in a fast-paced, highly regulated environment.
Physical Requirements:
Long periods of prolonged sitting and standing Long periods of prolonged use of office equipment including computers and phones Requires normal range of hearing and manual dexterity sufficient to operate a computer May require lifting up to 25 pounds occasionally
Work Environment:
Similar to a standard office setting Constant interaction with internal and external stakeholders
