E-Commerce Marketing Specialist, Bethlehem, PA

Location:

Bethlehem, PA

• Working hours: Full-time, Exempt
• Work model: Hybrid
• Contract type / duration: Permanent We are seeking a creative and motivated Ecommerce Marketing Specialist to drive online sales through digital merchandising, promotions, content creation, and website optimization.

This role focuses on enhancing customer shopping experience, analyzing performance, and developing innovative strategies that increase engagement and revenue. The ideal candidate has a strong eye for aesthetics, an appreciation for the cigar lifestyle, and a passion for improving ecommerce performance through creative, data-driven initiative. What your day will look like In this role, you will typically focus on:

• Direct and execute digital campaigns focused on but not limited to email sales and website promotions.
• Work to optimize the online aspects of the brand including, but not limited to, email sales and communication, product landing pages, time-oriented deals, etc.
• Manage and merchandise across various business systems and platforms
• Drive new sales opportunities with our Marketing team and our external vendors
• Work effectively with our Design department to create and fine-tune the ideal graphics to accompany our sales
• Create and maintain strong relationships with the other departments and entities
• Act as a resource to our Contact Center and Retail Stores for product related information and to help answer customer inquiries
• Balance short term, deadline-driven tasks against larger-scale projects
• Plan and execute long-term campaigns to prevent overlap of promotions from our print media campaigns.
• Help to ensure all promotions and campaigns are executed on-time, function as expected, and are designed with the ease of the customer in mind
• Be a motivated self-starter who relishes the opportunity to be challenged every day
• Having strong skills in Excel to thrive in our data and analysis-rich business
• Assume additional responsibilities as required Working at STG & What to expect At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye.

We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next. At STG you'll find more than a role—you'll find opportunities to grow, collaborate across borders, and make a meaningful impact. For this role, the Annual Base Salary is $45,000 corresponding to the level of the position, expected experience and responsibilities.

Incentives and Benefits:

Comprehensive Health Care, Vision & Dental Plan Flexible Spending Account Disability Plans Basic & Supplemental Life Insurance Additional Supplemental Benefits Paid Vacation, Paid Time Off (PTO) days, Holidays 401(k) Retirement Saving Plan including a generous Company match Ready to be part of something bigger? and discover much more. Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

• Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.
• Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group.

We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.

Job Type:

Full-time Benefits:

401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Tuition reimbursement Vision insurance

Work Location:

Hybrid remote in Bethlehem, PA 18020