eCommerce Analyst

Company Overview Versare is a Minneapolis-based specialty manufacturer with approximately $40 million in annual revenue. The company's core business is B2B, and its eCommerce channel is an active growth priority. With a lean organization and a culture that rewards ownership and initiative, this is an environment where your work shows up directly in business results, not buried in a committee process. If you want genuine visibility and a clear line between what you do and what the company achieves, this is the right size company for that. Position Summary The eCommerce Analyst is a hands-on operator responsible for the day-to-day performance of Versare's Commerce storefronts. Reporting directly to the Director of eCommerce, Amazon, and Marketplaces, this person owns the execution layer of the digital channel: product catalog management, pricing and promotional updates, landing page builds, performance reporting, and site quality for B2C Versare.com and Everblocksystems.com and B2B ScreenFlex.com and VersareFlooring.com. A third-party Commerce (formerly BigCommerce) services partner handles all technical development work; the Analyst serves as the internal business-side point of contact for that team — translating business requirements into clear project briefs, reviewing completed work, and keeping deliverables on schedule. Success in year one means a cleaner, better-performing site with measurable improvements in conversion and operational efficiency. Core Responsibilities Platform and Catalog Operations Manages product catalog entries in Commerce, including new item setup, attribute population, category assignments, and ongoing content accuracy audits Executes pricing updates and promotional configurations within the platform, ensuring accuracy and proper scheduling across active campaigns Builds and maintains landing pages using Commerce's native page-building tools, updating copy, imagery, and layout as directed by the Director Identifies and flags site issues, content gaps, broken product data, or UX friction points, and routes them to the appropriate resource for resolution Maintains site hygiene by conducting routine quality checks on product pages, navigation, and checkout flows Performance Tracking and Reporting Monitors key site performance metrics — including traffic, conversion rate, bounce rate, and revenue by category — using Google Analytics 4 and platform-native reporting Produces regular performance reports for the Director, summarizing trends, flagging anomalies, and providing context for observed changes Supports A/B testing and conversion rate optimization efforts as directed, documenting test setups, results, and learnings Vendor Coordination Serves as the internal point of contact for the third-party Commerce services partner and a range of technology vendors, communicating business requirements clearly and in writing, reviewing delivered work against specifications, and tracking open project items to completion Supports creation and execution of product roadmap in partnership with Director Maintains a running log of enhancement requests and bug reports, ensuring nothing falls through the cracks in the vendor relationship Cross-Functional Collaboration Partners with internal colleagues in sales, marketing, and operations to support eCommerce execution for specific end markets or customer segments — translating their needs into actionable site updates Coordinates content, product, and promotional information across departments to ensure the site reflects current product availability, pricing, and positioning Qualifications Required Qualifications 1-3 years of professional experience in B2B and/or B2C eCommerce operations, digital merchandising, or a closely related function Hands-on experience working within an enterprise or mid-market eCommerce platform; Commerce experience is preferred, though candidates with meaningful Shopify or comparable platform experience will be considered Working proficiency with Google Analytics or GA4, including the ability to pull standard reports, interpret traffic and conversion data, and build or modify basic dashboards Demonstrated ability to manage product data, pricing, and content accurately at scale — errors in this work have direct business consequences, and attention to detail is non-negotiable Clear written communication skills, with the ability to convey business requirements to an external technical team and to summarize performance data for a non-technical internal audience Proficiency in Microsoft Excel for data management, reporting, and basic analysis tasks Bachelor's degree in Marketing, Business, Communications, Digital Technology, or a related field — or equivalent professional experience that demonstrates the same capabilities Preferred Qualifications Direct, hands-on experience with Commerce specifically (administrative access, catalog management, page builder) Prior exposure to B2B eCommerce workflows, including experience with account-based pricing, dealer/distributor portals, or B2B buyer personas Familiarity with foundational SEO principles as applied to product page titles, meta descriptions, and URL structure Experience using project management or ticketing tools — Asana, Jira, Wrike, or similar — to coordinate work with external vendors and/or internal teams Exposure to conversion rate optimization (CRO) concepts and a basic understanding of A/B testing methodology, even if in a supporting role Experience or interest in leveraging AI tools for support on research, efficiency, analytics and more What We Offer Salary range: $55-65,000 Hybrid work arrangement based in Minneapolis — a defined mix of in-office collaboration and remote flexibility Competitive base salary commensurate with experience 5% annual performance bonus opportunity tied to individual and business results Full benefits package including health, dental, vision, and 401(k)

Pay:

$55,000.00 - $65,000.00 per year

Benefits:

401(k) Dental insurance Employee assistance program Employee discount Flexible schedule Health insurance Health savings account Life insurance Military leave Paid parental leave Paid time off Parental leave Retirement plan Vision insurance

Work Location:

Hybrid remote in Minneapolis, MN 55418