Mobile User Acquisition Manager Jobs in USA, TX, Austin | Rose International Job

• Open for candidates based out of Boston, Portland, Seattle, San Jose and New York as well
• What You Will Do
• Implement and optimize paid app marketing campaigns across acquisition and re-engagement — spanning walled garden and DSP inventory sources — with accountability to CAC, ROAS, and downstream retention metrics.
• Own day-to-day campaign operations: build, monitor, test, and iterate systematically, surfacing findings and recommendations to channel leadership.
• Analyze performance across the full tracking stack — MMP event data through to warehouse-level sessions and transactions — including web-to-app and app-to-web flows where attribution methodology, user identifier joins, and referral-tag logic intersect. Comfort troubleshooting tracking discrepancies across these environments is critical.
• Build and maintain performance dashboards and ad-hoc analyses, contextualizing paid app results within broader marketing activity including organic, CRM, and web.
• Run structured creative tests from brief through analysis — A/B framework design, asset performance evaluation, channel-specific iteration — and deliver clear takeaways that inform creative direction.
• Support app store optimization monitoring: keyword performance, creative asset health, and competitive landscape tracking.
• Participate in platform and vendor partnerships alongside channel leadership, representing program performance and surfacing alpha/beta opportunities.
• Stay current on mobile measurement evolution — SKAdNetwork, Privacy Sandbox, ATT, incrementality methodologies — and flag implications for how we measure and optimize.

Who We Think Will Be a Great FitYou see performance metrics as descriptive of a customer journey, not just a scoreboard. You can move between an MMP dashboard, a raw data spreadsheet, and a partner summary without losing that thread. You operate with ownership and follow through without being managed.

• Hands-on mobile user acquisition experience across different types of install sources on behalf of a recognizable app brand.
• Genuine depth in app attribution and measurement: MMP methodology, install and event attribution mechanics, and operating in post-ATT measurement environments. AppsFlyer experience strongly preferred.
• Solid working knowledge of web-to-app and app-to-web tracking environments. Candidates who have only worked within MMP-closed-loop workflows should be prepared to speak to how they'd approach this gap.
• Solid command of UA and re-engagement funnel metrics and basic incrementality concepts.
• Comfortable writing basic SQL and troubleshooting results with or without AI support; able to pull your own data, build reporting views, and troubleshoot tracking issues without full reliance on a data team.
• Experience designing and interpreting structured creative tests.
• Background in retail, e-commerce, or large-scale corporate environments is a plus — familiarity with cross-functional martech, analytics, and insights teams translates directly to how we work.
• Clear communicator; able to translate performance data into summaries and recommendations for stakeholders across technical and non-technical contexts.
• Only those lawfully authorized to work in the designated country associated with the position will be considered.
• Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.

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