Do you have a passion for e-commerce growth and CNC technology? This is your opportunity to own the digital storefront and revenue engine of a fast-paced, rapidly growing company built on bringing CNC technology to people who never knew they could own and operate it. Langmuir Systems builds CNC plasma tables, mills, fiber lasers, and press brakes for fabricators and businesses of all sizes. We design and assemble our machines in Conroe, Texas, and sell them direct through our own website. You will be responsible for the performance, optimization, and growth of our e-commerce ecosystem. You aren't just managing a website; you are owning the entire digital customer journey, from the first click to the final checkout. We are looking for a data-obsatic leader who can bridge the gap between high-level marketing strategy and technical e-commerce execution. On-site in Conroe, Texas. This is not a remote role.

Responsibilities E-Commerce & Platform Ownership Drive Revenue & Growth:

Own the primary KPIs for e-commerce, including revenue, conversion rate (CRO), average order value (AOV), and customer lifetime value (LTV).

Shopify Ecosystem Management:

Lead the management and optimization of our Shopify platform, ensuring seamless site performance, high-speed loading, and a frictionless checkout experience.

Website Performance & UX:

Continuously audit and improve the user journey, utilizing A/B testing and heatmapping to optimize site architecture and product discovery.

Digital Merchandising:

Oversee product catalogs, pricing implementation, and the digital presentation of complex technical equipment and accessories.

Data-Driven Decision Making:

Deep-dive into Google Analytics (GA4) and Shopify data to identify trends, friction points, and growth opportunities.

Digital Marketing & Growth Performance Marketing:

Manage the annual marketing budget and lead the strategy for paid media (Search, Social, Display) with a strict focus on ROAS and CAC.

Go-To-Market Execution:

Lead the digital launch strategy for new machines and accessories, ensuring all digital touchpoints are aligned for maximum impact.

Retention & Lifecycle:

Own the email and SMS marketing strategy to drive repeat business and customer loyalty.

Content Integration:

Work with the creative team to ensure content across YouTube, Instagram, TikTok, and Facebook is optimized to drive site traffic and conversions.

Lead Generation:

Support the sales funnel by optimizing lead capture for high-ticket machinery.

Qualifications Experience:

7-10+ years of experience in

E-commerce or Digital Marketing Platform Expertise:

Highly proficient in Shopify and Google Analytics (GA4).

Technical Skillset:

Proven track record in Conversion Rate Optimization (CRO), A/B testing, and managing website performance/UX.

Industry Context:

Experience marketing industrial, capital, or highly technical equipment (D2C or B2B) is a significant advantage.

Analytical Rigor:

Strong ability to translate complex data sets into actionable business strategies.

Budget Management:

Experience managing large-scale paid media budgets with direct accountability for ROAS.

Education:

Bachelor's degree or higher in E-commerce, Marketing, Business, or a related field.

Job Type:

Full-time Pay:

From $125,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Paid time off Relocation assistance Retirement plan Vision insurance Application Question(s): Will you now or in the future require VISA assistance? Please describe your experience with Shopify. Do you personally have experience managing and optimizing Google Ads Spending totaling more that $500K annually for one organization? Please describe if this was lead gen based sales or e-commerce and what strategies you used.

Experience:

Digital Marketing:

3 years (Required)

Shopify:

2 years (Required)

Google Ads:

3 years (Required)

Work Location:

In person