Manager, eCommerce Analytics

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Role Overview The Analytics & Testing team leads the strategy, implementation, and optimization of Ecommerce analytics, A/B testing, personalization, and performance measurement tools. The team partners closely with Ecommerce Operations, Merchandising, Site Experience, Global Web Analytics, and Data Science teams to deliver actionable insights, performance reporting, experimentation, and optimization initiatives aligned to a focused roadmap. The Manager, Ecommerce Analytics will play a key role in advancing our growing Web Analytics function. This individual will partner across Ecommerce Operations, Merchandising, Site Content, Marketing, Data Science, and Global Web Analytics teams to generate insights that drive informed business decisions and measurable impact. This role blends strategic thinking with hands-on analytics execution. The ideal candidate brings strong technical expertise, business acumen, and the ability to translate complex data into clear, actionable insights for leadership. Success in this role requires collaboration, adaptability, and comfort working in a fast-paced, cross-functional environment. Key Responsibilities Partner with cross-functional teams to extract, model, and analyze data to inform strategic business decisions Lead analytics for Ecommerce initiatives, delivering actionable insights and performance recommendations Develop, maintain, and enhance dashboards and reporting frameworks Conduct deep-dive diagnostic analyses to identify trends, risks, and growth opportunities Translate experiential, customer, and transactional data into business insights Leverage cross-platform data integrations to evaluate Ecommerce performance and business impact Optimize reporting structures, custom views, and data models to scale analytics capabilities Contribute to the Ecommerce Analytics roadmap, including automation and AI-driven solutions Identify and evaluate new technologies that improve efficiency, scalability, and insight generation Qualifications Bachelor's degree required 4+ years of experience in digital/ecommerce analytics and A/B testing Proficiency with SQL and R or Python required (BigQuery syntax) Strong analytical mindset with a structured, problem-solving approach Proficiency in Google Analytics and BigQuery (required) Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, and Amperity Familiarity with large-scale data environments including CRM and CDP platforms Ideally, some experience with testing platforms, tools, or concepts including: Optimizely, Adobe Target, VWO, Monetate, etc. Experience in Ecommerce-driven business environments Experience analyzing Ecommerce performance, AB tests, and Personalizations Strong understanding of statistical application in business contexts Demonstrated ability to distill complex data into clear executive-level reporting Collaborative team player with strong communication skills Our Competencies for

All Employees Courage:

Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity:

Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus:

Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with

Ambiguity:

Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for

Results:

Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy:

Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the

Fly:

Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for

All People Managers Strategic Agility:

Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others:

Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams:

Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com Visit Tapestry, Inc. Base Pay Range $65,000.00-$75,000.00 Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits. Our growth is creating great opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it! So once you've had a chance to explore our current open positions, apply to the ones you feel suit you best and keep track of both your progress in the selection process, and new postings that might interest you! Thanks for your interest in working on our team!! Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area. At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what's possible. Driven by dreamers and makers, we turn passion into progress. By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future—together. Our Brands Spark Personal and Emotional Connections Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers. Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences. Our digitally powered, unified shopping journey allows our brands to become part of people's lives—meeting them when, where, and how they choose to shop.