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Smithfield Foods
Digital Commerce & MarTech Manager
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Based on Virginia data
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What they do
An E-Commerce Manager is responsible for overseeing an organization's online sales. Responsible for the image of the company and generating sales through the internet. They oversee a team of web and software developers who contribute to the look and systems of the website.
$97,003 / year median in Virginia
-1% projected decline
Job Description
Digital Commerce & MarTech Manager Smithfield Foods United States, Virginia, Smithfield Sep 02, 2026 If you are currently employed at Smithfield, please log into Workday and submit your application through the Jobs Hub. Have a seat at our table. When you join Smithfield, you become part of something special
- a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values
- gratitude, communication, respect and accountability
- and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact.
THE VALUE YOU'LL BRING
The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section. As the Digital Commerce & Marketing Manager, you'll collaborate closely with brand marketing to redefine customer engagement strategies across the digital landscape. In this pivotal role, you'll translate brand objectives into innovative digital solutions, driving business growth while ensuring a seamless user experience across our portfolio of brands. With your expertise in eCommerce, digital marketing, and brand technology, you will have the opportunity to make a lasting impact and help shape the future of our digital commerce strategy. This position offers a unique chance to lead and innovate in a fast-paced, forward-thinking environment.WHAT YOU'LL DO
The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.Digital Commerce Strategy:
Lead eCommerce, social commerce, and shoppable media efforts to drive shopper conversionRetail Innovation & Collaboration:
Introduce new technologies to retail partners in partnership with packaging teams and agencies Performance & Digital Marketing Optimization Set metrics, guidelines, and multi-channel strategies to meet business objectives Enhance product content, SEO, and eCommerce paid searchMarketing Technology & Compliance:
Deploy new tools while ensuring security, legal compliance, and user adoptionBudget & Partnership Management:
Oversee multi-million-dollar budgets, contracts, and vendor relationshipsCustomer Engagement & Promotions:
Support email marketing, customer segmentation, and marketing journey strategiesCross-Team Collaboration & Systems Integration:
Strengthen internal and external partnerships while driving improvementsUser Experience & Best Practices:
Ensure seamless functionality through interface design and documentationLeadership:
Drives a positive employee experience through leadership by way of employee development and coaching.WHAT WE'RE SEEKING
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.Education & Experience:
Bachelor's Degree from an accredited four-year college or university in Marketing, Digital Marketing, Business Management, Information Technology or related field and 5+ years of relevant experience in eCommerce / Digital Marketing, or equivalent combination of education and experience, required.Leadership Experience:
2+ years of demonstrated experience in team management/development or project leadership. Strategic problem solver with leadership experience in driving team solutions. Expertise in eCommerce & digital marketing (SEO, Content, Social, Web, API). Strong financial acumen, with knowledge of profit drivers and revenue analysis. Technical proficiency in system optimization and IT solutions (PIM, DAM, CRM, CMS). Excellent communicator, fostering collaboration in cross-functional teams. Proficient in Microsoft Suite (Word, Excel, PowerPoint, Outlook).OTHER SKILLS THAT MAKE YOU STAND OUT
Innovative thinker with a passion for defining strategy and launching pilot programs. Flexible and adaptable in fast-paced, evolving environments. Team-oriented with a respectful and approachable attitude that fosters a collaborative work environment. Willingness to travel up to 25%. The expected pay range for this position is $85,000- $120,000 annually.