Digital Strategist

Description We are looking for an experienced Digital Strategist to lead and refine our digital marketing initiatives within the mortgage industry. This role involves overseeing strategies in SEO, online reputation management, and marketing automation, with Salesforce serving as the core platform. The ideal candidate will combine strategic thinking with hands-on expertise to deliver measurable outcomes while maintaining compliance with industry regulations.

Responsibilities:

• Evaluate and implement scalable frameworks for customer segmentation and nurturing CRM/Salesforce campaigns.
• Develop and implement a comprehensive SEO strategy that includes technical, on-page, and off-page optimizations.
• Conduct keyword and competitive research to align marketing efforts with customer intent.
• Lead online reputation management initiatives to enhance brand credibility and address potential risks.
• Design and optimize marketing automation workflows, ensuring seamless integration with Salesforce systems.
• Establish structured processes for monitoring, responding to, and generating customer reviews.
• Manage and mentor team members and external partners to ensure accountability and high performance.
• Translate business goals into actionable marketing plans with clear KPIs and priorities.
• Monitor industry trends and algorithm updates, making data-driven recommendations for continuous improvement.
• Ensure all marketing strategies comply with regulatory standards and align with the mortgage industry's requirements.
• Evaluate and implement scalable frameworks for customer segmentation and nurturing campaigns. Requirements
• Minimum of 5 years of experience in digital marketing strategy.
• Proven expertise in Salesforce, SEO, online reputation management, and marketing automation.
• Strong knowledge of Salesforce and experience integrating marketing automation platforms with CRM systems.
• Background in the mortgage or financial services industry is required.
• Experience managing teams and collaborating with external partners to achieve results.
• Ability to analyze metrics and apply a data-driven approach to decision-making.
• Familiarity with regulated environments and compliance requirements.
• Proficiency in digital content creation, ad copywriting, and email marketing strategies.

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