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EchoStar
eCommerce Marketing Lead
Career Insights for Digital Marketing Analyst
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Scorecard
Based on Colorado data
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What they do
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
$86,831 / year median in Colorado
-2% projected decline
Job Description
Job Description Company Summary EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. Department Summary Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. Job Duties and Responsibilities This position leads eCommerce efforts within DISH TV, directing cross-functional teams to drive onsite engagement, conversion, and sales across the customer lifecycle. As a core member of the Video Services Marketing digital media team, the role manages activation, conversion, and sell-in targets for key brands. Core focus areas include rapidly iterating and optimizing the onsite funnel and acquisition strategies alongside partners in product, analytics, and creative teams. The position addresses key growth hurdles by translating web performance data and customer insights into scalable digital media initiatives. What Success Looks Like (Objectives): Drive innovative website and eCommerce projects on dish.com that modernizes the digital customer experience and accelerates new customer acquisition Develop a strategic site merchandising calendar, testing roadmap, and execution plans to consistently improve core conversion KPIs Leverage AI-driven optimization and analytics platforms to identify friction in customer journeys and enhance marketing campaign performance Partner across internal creative, UX design, and IT teams to launch high-impact digital campaigns aligned with company acquisition targets Serve as the voice of the customer, strategically assessing go-to-market strategies and corporate-wide initiatives to align sales and marketing goals Skills, Experience and Requirements Core Skills and Competencies (What you'll bring): Expertise in leading and implementing end-to-end digital marketing and site merchandising campaigns Advanced proficiency in web analytics tools such as Adobe Target, AEM, Google Analytics, or Quantum Metrics Practical AI application capabilities to automate workflow insights, streamline content personalization, and optimize testing cycles Strong project management and organizational capabilities to synthesize data, prioritize actions, and drive results with urgency in fast-paced environments Excellent interpersonal and cross-functional collaboration skills to manage dependencies across IT, UX, and marketing teams