CRM & Analytics Intern

CRM & Analytics Intern at

BREITLING CRM

& Analytics Intern at

BREITLING

in Weston, Connecticut Posted in 2 days ago.

Type:

intern

Job Description:

Breitling U.S.A., Inc. designs and creates high-precision timepieces with an uncompromising commitment to design excellence. Since 1884, Breitling has established a global reputation, playing a pioneering role in the development of the wrist chronograph. Renowned for its spirit of innovation, Breitling has earned a place of privilege in aviation, science, sport, and technology. Breitling manufactures its own movements in-house, and the quality of every watch is confirmed by its status as a Contrôle Officiel Suisse des Chronomètres (COSC)-certified chronometer, made in Switzerland. The CRM & Analytics Intern will support the development of a client-led commercial approach across CRM and retail. This role will help translate customer, product, and channel performance data into structured insights that support business decisions, improve targeting, and strengthen revenue growth across touchpoints. A key part of this role will be building analysis reports that connect customer behavior, sales performance, campaign activity, product demand, and regional trends into actionable recommendations. Key Responsibilities Support recurring and ad hoc client and commercial analysis reports , including customer segmentation, purchaser behavior, product performance, regional demand, campaign impact, and DTC sales performance. Analyze data across CRM and retail touchpoints to identify trends, opportunities, and performance gaps. Assist in building reports for key business initiatives, including best sellers, high-value client segments, limited-edition launches, campaign performance, and revenue contribution. Translate data into clear business insights to support targeting, media planning, CRM outreach, product focus, and commercial prioritization. Support audience and client segmentation frameworks, including high-value clients, repeat purchasers, regional demand patterns, and product affinity. Review media and campaign performance in relation to commercial outcomes, including conversion, revenue contribution, customer acquisition, and repeat engagement. Maintain trackers, reporting templates and presentations to improve consistency, visibility, and repeatability of analysis. Assist with executive-ready presentations and summaries that communicate findings, implications, and recommended next steps.

Qualifications:

Currently pursuing or recently completed an MBA, Economics, Business Analytics, Business Analysis, Finance, Marketing Analytics, Data Analytics, or related business-focused degree . Strong analytical mindset with interest in luxury, retail, client strategy, digital commerce, and commercial growth. Comfortable working with data and translating numbers into business insights. Strong Excel skills; PowerPoint skills required. Understanding of customer behavior, segmentation, CRM, e-commerce, media performance, or retail sales is strongly preferred. Detail-oriented, organized, and able to manage multiple analysis workstreams at once. Curious, structured, and proactive, with the ability to identify patterns and ask thoughtful questions.

What to expect:

Exposure to how luxury brands connect client strategy, digital performance, CRM, retail, and e-commerce into one commercial growth system. Hands-on experience building analysis reports used for business planning, campaign evaluation, client targeting, and leadership decision-making. Understanding of how customer insights influence media planning, product focus, clienteling, and revenue growth.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit; use hands to hold, handle, or feel; reach with hands and arms; and talk and hear. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Breitling is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy or any other legally-recognized protected basis prohibited by applicable law.