A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III, primarily working on B2C consumer facing digital applications. The CRM Email Marketing Specialist III will be responsible for the day-to-day execution of B2C marketing campaigns using Salesforce Marketing Cloud. This position requires Salesforce Marketing Cloud experience primarily focused on communications of our B2C prospect base. This role requires a strong understanding of digital marketing best practices and HTML and the ability to effectively contribute to digital communication strategies to drive conversion and customer experience through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Expertise in Salesforce Marketing Cloud to support B2C business Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio that support internal and external digital campaigns and ongoing requests from the business Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives Collaborate with cross-functional teams to coordinate featured assets and content Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.) Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects Support digital acquisition and data capture strategies, as well as audience list and database management and integrations Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement Perform QA testing to ensure links, images, segmentation lists and dynamic content function properly and email renders accurately across various email clients Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations (CAN-SPAM) Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform
JOB QUALIFICATIONS
Education & Experience Requirements Bachelor's degree required, preferably in marketing, communications or related field 4-7 years of experience in email marketing/digital design with a marketing automation system required Enterprise level experience with Salesforce.com, Salesforce Marketing Cloud and Pardot required Salesforce Marketing Cloud email certification preferred Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus Knowledge of email marketing best practices and industry best practices. Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
Understanding of concepts/terms such as:
ISP, URL, CAN-SPAM
Act, Deliverability, etc. Proven ability to organize multitude of tasks, projects and information simultaneously Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision Must be able to work independently and also be team-oriented, reliable and dependable Strong initiative, creative thinking, attention to detail and work ethic
