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Digital Engagement Strategist

Job

BayCare Health System

Clearwater, FL (In Person)

Full-Time

Posted 3 days ago (Updated 17 hours ago) • Actively hiring

Expires 7/14/2026

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Job Description

At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that's built on a foundation of trust, dignity, respect, responsibility and clinical excellence.
  • Candidates MUST reside in Florida OR be willing to relocate
  • Responsibilities:
  • + Creates and maintains website/mobile app content and leads website optimization via our Content Management System (Sitecore CMS).
+ Develops and oversees Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve search rankings and paid advertising performance. + Develops and implements local SEO, backlinking strategies, and technical SEO enhancements. + Leverages digital engagement (ie. email, SMS, automated journey's) and content strategies to drive engagement and increase brand visibility. + Analyzes digital performance using tools such as Piwik Pro, Google Analytics, Search Console, Moz, etc. + Serves as the Digital Engagement Lead by driving the adoption of digital best practices, leading education initiatives and providing strategic solutions. + Performs other duties as required.
  • Minimum Qualifications:
  • + •
Required Education:
  • 3 years
  • of related experience with a Bachelor's degree in Marketing, Communications, or Technology Related Field.
BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work!
  • Location:
  • Clearwater, FL
  • Status:
  • Full Time
  • Shift Hours:
  • 8 hours
  • Weekend Work:
  • Occasional
  • On Call:
  • Yes
  • How often will this team member be working remotely?
  • Hybrid Equal Opportunity Employer Veterans/Disabled
  • Position
  • Digital Engagement Strategist
  • Location
•
Clearwater:
BayCare Sys Office West | Business and Administrative | Full Time
  • Req ID
  • 148053