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Char-Broil, LLC
Product Management Specialist
Career Insights for Marketing Analyst (General)
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$83,593 / year median in Georgia
-12% projected decline
Job Description
Product Management Specialist Char-Broil, LLC - 1.0 Columbus, GA Job Details $61,025.70 - $78,059.13 a year 21 hours ago Qualifications Project development phase management Product marketing Change management Data interpretation Data-driven problem-solving Managing projects Cross-functional communication Full Job Description Thank you for your interest in joining W.C. Bradley Co.! We're excited you're here. Our application system is intuitive and easy to use, and we look forward to learning more about you as you complete your profile and submit your application. Good luck, and thank you again for applying! Job Summary The Product Specialist will analyze the competitive environment and generate market solutions for a product portfolio, while managing the development of appliance projects to grow market share, revenue, and margin. The Product Specialist is responsible for portfolio analysis, product development projects, executing activities across the product lifecycle, recommending pricing and promotions and other duties as assigned. Duties and Responsibilities Conduct competitive environment analysis including product benchmarking, pricing, placement Conduct portfolio analysis and develop action plans to maximize market share, revenue, profitability, mix and operational efficiency of products Manage the product lifecycle for gas grills, griddles and specialty items in the grilling portfolio. Shape product roadmap and key project proposals with Director and Product Managers Manage cross-functional teams during new product development and product line refreshes and extensions. Partner with Omnichannel to identify market entry and support plans for direct-to-consumer, key customers, and other channels Partner with Sales to develop and communicate high-quality presentations to customers Develop effective sales materials, making it easy for retail store associates to understand our product offering and key positioning Aid in annual planning analysis and budget development