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Iowa Central Community College
CRM Specialist
Career Insights for Marketing Analyst (General)
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Based on Iowa data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$83,678 / year median in Iowa
-16% projected decline
Job Description
Serve as primary contact to the admissions customer relationship management (CRM) system. Perform and carry out activities related to the admissions process by providing timely and accurate processing of data for internal and external needs. Assess and implement ways to improve the prospective student experience and on-boarding process continuously. Constant (67-100%) Coordinate the process and procedure of the CRM system including applications, building communication plans, entry and follow-up for the admissions process, including inquiries, applications, HiSets, transcripts, and placement scores. Maintain effective and efficient flow of communication and information through the CRM including marketing lists and recruitment events. Serve as main contact with Ferrilli regarding needs for the CRM. Develop and maintain dashboards for all travel in CRM. Coordinate travel of recruiters. Monitor information entered by staff into the CRM system. Frequent (34-66%) Communicate with IT regarding the CRM system needs. Co-coordinate the campus visit experience Collect, evaluate, and communicate all Admissions metrics data. Evaluate campus visit feedback forms and identify areas of improvement. Monitoring and updating Calendly for Campus Visits. Assist with campus and group visits. Assist getting information from academic and athletic departments to upload to the CRM. Keep inventory of Admissions supplies, materials, t-shirts, etc. Occasional (10-33%) Train new staff on the CRM. Assist with Advising walk-ins during peak enrollment periods. Assist with department Social Media. Assist in entering transcripts and applications during peak periods. Set up letter tracks for admissions acceptance letters each semester. Other duties as assigned.