A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
(ON-SITE) Kent Consumer Brands Americas, LLC Muscatine, IA Job Details 6 days ago Qualifications Marketing ROI (MROI) improvement Market research experience within retail industry Operational analysis Optimizing product pages Bachelor's degree in communications Sales analytics & reporting tools Category management Marketing Spreadsheets Identifying new business opportunities Merchandising Branding consistency Competitive analysis Marketing company internal data Bachelor's degree in business Performance Reporting Digital marketing budget management Mid-level SEM campaigns E-commerce Bachelor's degree in marketing Bachelor's degree Online retail experience Pay-per-click (PPC) advertising Data-driven problem-solving Communications Marketing analytics Budgeting Productivity software 1 year Full Job Description At
KENT WORLDWIDE
™ , digital commerce is more than maintaining product listings - it's about creating exceptional online experiences that connect customers with the products they rely on every day. We're looking for a Digital Commerce Analyst who enjoys turning data into action, optimizing performance across digital marketplaces, and identifying opportunities that drive growth. If you're energized by ecommerce, analytics, and making a measurable impact, we'd love to have you on our team! This position is designed and intended to be performed on-site in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES
Lead keyword, search, and category analysis to identify growth opportunities, improve product visibility, and support digital commerce strategy. Monitor competitive activity and marketplace trends, developing recommendations that strengthen merchandising performance and business results. Optimize product listings, content, and digital shelf execution to improve customer engagement, conversion, and brand consistency. Develop and maintain reporting frameworks, translating complex data into actionable insights for merchandising, marketing, and channel teams. Analyze ecommerce and digital marketing performance, providing data-driven recommendations that improve ROI and business outcomes. Manage and optimize PPC campaigns, including targeting, budget allocation, and performance improvements across digital channels. Support assigned retail partners by executing digital commerce initiatives, resolving issues, and ensuring alignment with ecommerce objectives. Conduct listing audits and implement enhancements that improve content accuracy, pricing integrity, operational effectiveness, and sales performance.
EDUCATION, EXPERIENCE, AND/OR QUALIFICATIONS
Bachelor's Degree preferred (Business, Communications, Marketing, or related area of study) Experience with uploading ecommerce product catalogs on key retailer sites including but not limited to Amazon, Walmart, etc. 1 or more years of experience performing a similar role. Exposure to setting up and managing digital commerce PPC campaigns. Proficiency with MS Office Suite, particularly skilled at manipulating data in Excel. Ability to communicate effectively and stay organized. Driving results, managing performance and thinking creatively Ability to bring enthusiasm to teamwork.
TRAVEL 5-10
% for training and possible trade shows #KSS Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
