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Market Intelligence Analyst
Career Insights for Marketing Analyst (General)
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Based on Kansas data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$84,912 / year median in Kansas
-17% projected decline
Job Description
Market Intelligence Analyst Dairy Farmers of America United States, Kansas, Kansas City 1405 North 98th Street (Show on map) Jul 28, 2026 General Purpose Collect, analyze, and present data and insights related to market trends, industry developments, consumer preferences, and competitive landscapes that provide actionable insights to help guide decision-making processes, opportunity for dairy demand generation, and strategic planning. Provide support to internal groups (milk marketing, commercial divisions, communications, member service groups) through data insights, publication writing, and presentation development. Work on moderately complex assignments, lead small to mid-sized projects, and/or components of larger, more complex insights or research projects. Job Duties and Responsibilities Compile market intelligence from across the industry (domestic/global markets), DFA, customers, and suppliers. This includes using various sources, including primary research, secondary research, competitor data, and industry reports
Analyze customer, consumer, market, industry, and member data and insights to identify trends, opportunities, and threats in the market; assess the impact of these trends on the organization and provide recommendations
Monitor and communicate real-time market activity to team members or management
Develop relationships with internal staff and provide insight services as needed
Provide research and insight support on strategic projects connected to broader division or company initiatives
Build and maintain models, and create reports that summarize key findings and insights
Develop presentations for consistent message and present approved material to various audiences, including staff, members, customers, and industry-related individuals
Collaborate with cross-functional teams, including sales, marketing, product development, and finance, to align strategies with market insights; assist in the development of strategies and plans based on market intelligence
Actively participate in professional development opportunities to enhance skillset required for role; share information and participate in market discussions with other groups internally
Utilize market research tools, databases, and software to streamline data collection and analysis processes
The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required Education and Experience Undergraduate degree in marketing, economics, business administration, or related curriculum (or equivalent combination of education and practical work experience)
2 to 5 years of market research, marketing, analytical, industry, or related experience
Certification and/or License - may be required during course of employment Knowledge, Skills, and Abilities Knowledge of and skill with Microsoft Office Suite and company computer systems
Analytical skills with ability to think through fundamental scenarios and networks
Able to analyze, derive insights, and make recommendations from large amounts of data
Able to research, gather data, compile information, and create reports
Able to communicate clearly and effectively, both verbally and in writing, and translate technical topics into easy to understand concepts
Able to effectively interact, collaborate, and coordinate with stakeholders
Able to multi-task, meet deadlines, and organize own work activities
Able to participate in various projects with sense of urgency
Able to seek appropriate input and guidance throughout a process and then make quick, fact-based decisions with confidence
Must be able to read, write and speak English An Equal Opportunity Employer including Disabled/Veterans