Senior Strategist MRM McCann United States, Michigan, Birmingham Sep 18, 2026

Agency:

Omnicom Precision Marketing Job Function:

Strategy and Planning Job Subfunction:

Strategy Job Description:

MRM is part of theOmnicomPrecision Marketing activation practice.

This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enablingOmnicomto deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com. Job Description We are looking for a Senior Strategist who is a strategic contributor that marries customer experience planning with storytelling. As an insatiably curious knowledge gatherer, you'll lead and drive the strategy, development, execution and stewardship of digital products and capabilities. You will also make both proactive and reactive recommendations for other emerging digital initiatives based on client requirements and needs.

Responsibilities:

Act as a utility player, bringing existing knowledge to strategy development and learning new things quickly as opportunities come up

Be an advocate and driver of word-class customer experience strategies as they relate to digital products

Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies

Assume lead or support role (depending on the project) for integration of client's digital efforts and demonstrate full understanding of client's businesses as basis for all future work

Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration

Assume ultimate responsibility for products and concepts, both strategic and implementation

Investigate all new digital opportunities from a broad perspective to determine appropriateness and soundness of idea

Continually seek innovative and breakthrough ideas, approaches and solutions

Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and helping advise on implementation

Providing direction and insight to multi-disciplined teams of designers, user experience developers and account team members, looking for innovative solutions and engaging experiences

Deliver digital ecosystems supporting with client's business objectives

Take on a thought leadership role, surfacing new ideas, capabilities and customer needs proactively

Develop and lead engaging and strategically on point presentations

Education and Experience:

5+ years of related strategy and /or planning experience. Consumer experience, content strategy and/or user experience knowledge preferred

Bachelor's degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred

Ideal candidate will have strong knowledge of digital strategy and track record of delivering complex strategy assignments

Proven track record of leading strategic initiatives and guiding cross-functional teams.

Deep understanding of digital strategy, audience segmentation, customer journey mapping, and omnichannel engagement.

Strong presentation and storytelling skills, with experience influencing senior stakeholders.

Expertise in qualitative and quantitative research methodologies, with the ability to translate insights into strategic opportunities.

Demonstrated ability to drive innovation, challenge the status quo, and implement emerging digital trends.

Comfortable working in high-pressure, fast-paced, and ambiguous environments, adapting strategies based on evolving needs.

Ability to articulate and educate Clients and team members on Digital strategy, trends, challenges.

Ability to analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendation. Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to

Recruitment Privacy Notice:

https://www.omc.com/privacy-notice

For US Job Seekers:

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