Marketing Analyst

Marketing Analyst LHH US Grand Rapids, MI Job Details Contract $80,000 - $110,000 a year 22 hours ago Benefits Commuter assistance Paid holidays Disability insurance Health insurance Dental insurance Employee assistance program Vision insurance Life insurance Paid sick time Qualifications Bachelor's degree Research findings presentation Technical Proficiency Full Job Description We are seeking a detail-oriented and analytical Marketing Analyst to support data-driven decision-making across marketing initiatives. This role focuses on analyzing campaign performance, customer behavior, and market trends to provide insights that drive strategy, improve ROI, and support business growth. Key Responsibilities Analyze marketing campaign performance across digital, email, social, and paid media channels Develop and maintain dashboards, reports, and performance metrics to track KPIs and marketing ROI Interpret customer data, market trends, and competitive insights to support marketing strategy and planning Partner with marketing, sales, and leadership teams to deliver actionable insights and recommendations Support forecasting, budgeting, and performance analysis for marketing initiatives Ensure data accuracy, consistency, and integrity across reporting and analytics tools Assist with A/B testing, audience segmentation, and attribution analysis Qualifications Bachelor's degree in marketing, business, analytics, or a related field 2-5+ years of experience in marketing analytics, business analytics, or a related role Strong analytical and problem-solving skills with the ability to translate data into insights Proficiency in Excel and experience with reporting or analytics platforms (e.g., Google Analytics, CRM systems, BI tools) Experience analyzing digital marketing performance metrics preferred Strong communication skills with the ability to present findings to non-technical stakeholders Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment Preferred Skills Experience with SQL, Power BI, Tableau, or similar visualization tools Familiarity with CRM platforms and marketing automation systems Knowledge of attribution modeling, customer lifecycle analysis, or segmentation techniques

Pay Details:

$80,000.00 to $110,000.00 per year Search managed by: Amaka Mozie Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Equal Opportunity Employer/Veterans/Disabled Military connected talent encouraged to apply To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: The California Fair Chance Act Los Angeles City Fair Chance Ordinance Los Angeles County Fair Chance Ordinance for

Employers San Francisco Fair Chance Ordinance Massachusetts Candidates Only:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.