Digital Marketer

Digital Marketer Troy, MI Job Details Full-time $35,000 - $45,000 a year 1 day ago Benefits Health insurance Dental insurance Paid time off Vision insurance Qualifications Website maintenance Branding Website management Power BI Data visualization software proficiency Bachelor's degree in communications WordPress Procedural guides Event coordination Microsoft Power Automate Engineering Content writing Process improvement Data reporting Lead generation Mid-level Microsoft Dynamics 365 SEM campaigns Improving operational efficiency Marketing strategy development ROI Digital transformation Administrative experience Online blogs Bachelor's degree in engineering Bachelor's degree Social media content creation Marketing automation Newsletters (communication methods) Communications IT Digital Marketing Marketing analytics Data analytics tools Document management Cross-functional collaboration B2B marketing Paid search marketing Data visualization projects Data-driven decision making Communication skills Technical Proficiency Project stakeholder communication Cross-functional communication Campaign performance reporting Paid search advertising campaigns

Full Job Description Company Overview:

At Longterm Technology Services Inc. (LTS) we are building more than world-class digital solutions, we are building careers that matter. As a certified Siemens Solution and Technology Partner, we are an industry leader in PLM software, hardware, and services. At LTS, we don't just embrace the future of manufacturing, we help build it. As part of our team, you will be at the forefront of digital transformation, working with cutting-edge tools to solve real-world challenges, drive innovation and sustainable growth through industry 4.0 technologies. Come join us to innovate, grow and make an impact!

Check out our website at:

https://longtermtec.com/about-us/

Position Summary:

The Digital Marketing Associate will play a pivotal role in executing and optimizing digital marketing strategies within the software technology industry to strengthen brand presence, generate leads, and support customer engagement. This position involves hands-on work in campaign planning and execution, content creation, CRM management, marketing automation, analytics, and cross-functional collaboration with sales and product teams. The ideal candidate is both creative and data-driven, with strong technical skills, a proactive approach, and a passion for continuous learning. They will bring fresh ideas, adapt quickly to evolving digital trends, and contribute to building a measurable impact on business growth.

Key Responsibilities and Duties:

Digital Campaign Execution & Strategy

• Plan, execute, and optimize digital campaigns across SEO, SEM, Google Ads, and social media platforms.
• Continuously update website content using WordPress and marketing materials to reflect current offerings and messaging.
• Analyze campaign performance and provide actionable insights to improve engagement and conversion. Marketing Automation & CRM Management
• Support lead generation and nurturing efforts, ensuring smooth transitions from marketing to sales.
• Manage and maintain the company's CRM (D365), including user roles, data integrity, and lead tracking.
• Implement and optimize Power Automate flows to streamline marketing processes. Content Creation & Data Visualization
• Create compelling digital content for newsletters, blogs, presentations, and social media.
• Design and deliver data visualizations using tools like Power BI to support reporting and decision-making.
• Ensure content aligns with brand guidelines and resonates with target audiences. Cross-Functional Collaboration & Communication
• Work closely with sales, R D, and leadership teams to align marketing efforts with business goals.
• Communicate project updates and campaign results clearly across departments.
• Participate in both in-person and virtual marketing events, including trade shows and field activities, and contribute to their planning, coordination, and execution. Performance Reporting, Process Optimization & Documentation
• Deliver analytics reports on marketing outcomes, measuring campaign performance and ROI.
• Maintain and refine SOPs to support role transition and ensure process clarity.
• Identify opportunities for automation and efficiency improvements across marketing workflows.
• Document marketing processes and tools to support onboarding and knowledge transfer.
• Support general office administration, including event scheduling, document management, internal communications, and coordination of team activities.

Qualifications and Skills:

Education:

Bachelor's degree or diploma in Digital Marketing, Communications, or a technical field (i.e. Engineering, CS, or IT).

Preferred:

Engineering background is considered a significant asset or a dual interest in technology and marketing.

Experience:

Minimum 1 year of experience in digital marketing, preferably in a B2B environment. Hands-on experience with CRM platforms (preferably D365), marketing automation tools, and campaign analytics. Proven success in managing digital campaigns and creating engaging content.

Skills:

Strong written and verbal communication skills. Proficiency in tools such as Google Analytics, Power BI, SendGrid, and Power Automate. Ability to manage multiple projects and adapt to shifting priorities. Creative problem-solving and initiative in learning new platforms and technologies.

Salary and Benefits:

Pay:

$35,000 - $45, 000 base salary

Benefits:

Health Insurance Dental Insurance Paid-Time Off Location:

Troy, Michigan:

Reliably commute or plan to relocate before starting work (required)

Pay:

$35,000.00 - $45,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance Application Question(s): Are you comfortable working in an on-site setting? If successful getting the position, are you planning on relocating to/near Troy, Michigan or already live within commuting distance?

Work Location:

In person