Description

YOUR ROLE

Full-time position supporting the email strategy, execution and planning process for Victoria's Secret Digital International. This role will enable expansion and optimization of the existing email program through detailed performance analysis, segmentation recommendations to drive retention and unique content development. Interfaces directly with Salesforce and other digital marketing & personalization vendors.

YOUR IMPACT

Manage daily email calendar for all international segments. Help develop unique email content strategy to support localized events based on in-market insights and competitive patterning. Partner with Sr. Analyst ad customer analytics team on monthly email dashboard to identify strategies that drive retention (e.g., affinity modeling, country segmentation, time of day deployment testing, etc.). Leverage insights from weekly email reports, monthly dashboard and email monitoring tool to inform content and segmentation decisions. Review e-mail, display ad, website, and any other relevant creative for content & accuracy, as well as alignment with strategic objectives. Participate in the review of any digital and print creative & copy requirements associated with international marketing campaigns. Stay up to date on email and digital marketing innovations and best practices and proactively provide recommendations on new tactics and testing agenda. Click here for benefit details related to this position.