Digital Marketing Analyst

We are looking for a skilled Digital Marketing Analyst to join our team in Conshohocken, Pennsylvania. This Contract to permanent position is ideal for someone with a strong technical background in digital analytics and a passion for optimizing data tracking and reporting processes. You will play a pivotal role in ensuring accurate and efficient analytics implementation across a variety of websites, collaborating closely with cross-functional teams to meet business objectives.

Responsibilities:

• Oversee the implementation and management of website tagging using Google Tag Manager, ensuring accurate tracking of pageviews, events, and conversions.
• Develop and maintain custom tags, variables, and JavaScript configurations to support advanced tracking requirements.
• Configure and manage Google Analytics 4 properties, including custom definitions, channel groupings, and audience segmentation.
• Implement tracking solutions for embedded video players, form submissions, and other interactive website elements.
• Perform regular quality assurance audits to validate tagging accuracy and resolve any discrepancies.
• Create and maintain comprehensive documentation of website interactions, tag setups, and audit logs for consistency and future reference.
• Ensure compliance with data privacy regulations by configuring cookie consent platforms such as OneTrust or Google Consent Mode.
• Collaborate with development, marketing, and account teams to align tracking strategies with business goals.
• Support cross-domain tracking and server-side tagging setups for enhanced data collection.
• Assist in integrating tags with advertising platforms like Google Ads to optimize campaign performance.