Digital Marketing Analyst

Digital Marketing Analyst Legion Business Consulting Philadelphia, PA Job Details Full-time $58,728.44 a year 16 hours ago Benefits Health savings account Relocation assistance Dental insurance 401(k) Tuition reimbursement Retirement plan Qualifications Graphic design Conversion optimization Facebook Marketing analytics Paid search marketing Full Job Description Job Summary We are seeking a dynamic and detail-oriented Digital Marketing Analyst to join our innovative marketing team. In this role, you will leverage data-driven insights and cutting-edge tools to optimize our digital marketing strategies across multiple channels. Your expertise will help enhance brand visibility, improve campaign performance, and drive measurable results in a fast-paced environment. This paid position offers an exciting opportunity to contribute to impactful marketing initiatives while developing your skills in a collaborative setting. Responsibilities Conduct comprehensive keyword research using SEO tools to identify high-impact opportunities for organic growth and paid campaigns. Analyze website traffic, user behavior, and campaign performance through Google Analytics and other analytics platforms to inform strategic decisions. Manage and optimize paid advertising campaigns across Google Ads (formerly Google AdWords), Facebook Advertising, and other social media platforms, ensuring maximum ROI. Develop compelling content for digital channels, including social media posts, email marketing campaigns, blog articles, and landing pages, utilizing copywriting best practices. Implement conversion optimization techniques on websites built with WordPress and other content management systems to increase lead generation and sales. Collaborate with design teams to create engaging graphics using Adobe Photoshop, Adobe Creative Suite, and graphic design principles for digital assets. Utilize HTML, CSS, JavaScript, and SQL skills to troubleshoot website issues, enhance user experience, and support technical SEO efforts. Execute marketing automation workflows to nurture leads through email marketing sequences and personalized messaging strategies. Monitor industry trends in digital marketing, SEM (Search Engine Marketing), B2B marketing, performance marketing, and e-commerce to stay ahead of the curve. Prepare detailed reports on campaign performance, providing actionable insights to stakeholders for continuous improvement. Experience Proven experience in digital marketing or a related field with a strong understanding of SEO tools such as SEMrush or Moz. Hands-on experience managing paid search campaigns using Google Ads/Google AdWords and social media advertising platforms like Facebook Advertising. Proficiency in content creation including copywriting for various digital formats and content management systems like WordPress. Familiarity with analytics tools such as Google Analytics and experience interpreting data to optimize marketing strategies. Skills in HTML, CSS, JavaScript, and SQL are preferred for technical troubleshooting and website enhancements. Demonstrated ability to utilize Adobe Photoshop and Adobe Creative Suite for graphic design tasks related to digital campaigns. Knowledge of email marketing platforms and automation tools for executing targeted email campaigns effectively. Strong understanding of SEO principles combined with experience using SEO tools for keyword research and site optimization. Experience working within B2B environments or e-commerce sectors is advantageous but not mandatory. Join us as a Digital Marketing Analyst to harness the power of data-driven strategies that elevate brand presence across digital landscapes! Your expertise will directly impact our growth trajectory while sharpening your skills in a vibrant team dedicated to innovation and excellence.

Pay:

$58,728.44 per year

Benefits:

401(k) Dental insurance Health savings account Relocation assistance Retirement plan Tuition reimbursement

Work Location:

In person