SUMMARY:

The role of the Product Analyst is to research the target market segments and liaise with product managers for the purpose of ensuring that the products of the business offers something to each demographic. Product Analysts create mathematical representations of all the projected costs of development, research, manufacturing, and marketing.

RESPONSIBILITIES

Measures and monitors the product or service's performance as well as presenting product related consumer, market, and competitive intelligence to the Senior Product Analyst. Develops and proposes overall product strategies, innovation, presentation of marketplace outcome projections, as well as product culture development. Ensures that there is a good flow of communication between the Product Management and Product Marketing teams, as well as a clear communication of the overall strategy to these teams. Participates in team meetings and keeps everyone up to date. Formulates ways in which to package and market products in such a way that they become differentiated, compelling, easy to sell, and easy to buy. Responds in a timely manner to all requests and inquiries for product information or changes. Performs the initial product analysis in order to assess the need for any requested changes as well as their potential impact. Undertakes financial modeling on the products or services of the business as well as of the target markets in order to bring about an understanding of the relations between the product and the target market. Presents financial modeling to the Product Marketing Manager and other stakeholders, when necessary. Monitors the market, competitor activities, as well as any price movements and makes recommendations that will be used in key decision making. Acts as liaison with other departments such as the IT department in order to enhance and increase the efficiency of effecting price changes in accordance to market shifts. Drives consumer intelligence through the development of external and internal data sources that improve the business's understanding of the product's market, competitor activities, and consumer activities. Develops or adopts research tools, sources, and methods that further support and contribute to the business's product marketing management intelligence. Ensures compliance with relevant legislation, regulations, and ethics including third parties involved with the development of the product.

QUALIFICATIONS & REQUIREMENTS

College degree in Business or Finance or the equivalent in functional experience Experience in Product Analytics/Financial Analytics and experience in Product/Financial Performance Management Proficient in Microsoft Word, PowerPoint, and Excel Creative, visionary, and critical thinking skills Excellent problem solving skills Exceptional organizational skills Time management skills Ability to prioritize Attention to detail oriented Ability to handle multiple tasks simultaneously Possess great people skills Ability to work independently as well as collaboratively with cross-functional teams Excellent skills in written and verbal communication Motivated and proactive, constantly taking initiative to learn emerging market research skills and tools that will increase his efficiency in the performance of his duties