Job Description
Conversion Specialist Caesars Entertainment - 3.6 Jersey City, NJ Job Details Full-time $60,000 - $70,000 a year 1 day ago Benefits Paid holidays Disability insurance Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Life insurance Qualifications Data analysis reporting Performance Reporting Digital marketing tools Marketing analytics Full Job Description Conversion Specialist Jersey City, NJ, United States (Hybrid)
WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them. Our Mission :
"Create the Extraordinary" Our Vision :
"We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence." Our Values :
"Blaze the Trail, Together We Win, All-In on Service" Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in. JOB SUMMARY
We are seeking a highly organized, analytical, creative, and proactive Conversion Specialist to support the execution and optimization of organic growth and digital acquisition experiences across web and app platforms. This role will play a key part in helping grow the organization's digital visibility, searchable content ecosystem, customer engagement, and evolving AI/LLM discoverability strategies through content development, landing page optimization, technical and on page SEO best practice, educational experiences, customer journey improvements, and digital experience enhancements. This role sits within the Product organization and partners cross-functionally with Marketing Acquisition, Analytics, Creative, UX, Brand, SEO, and Engineering teams to support organic growth initiatives, customer journey optimization, and digital experience enhancements across web and mobile platforms. The ideal candidate is a critical thinker who thrives in fast-paced, cross-functional environments and can independently manage initiatives from intake through launch, QA, optimization, reporting, and operational execution. HOW YOU WILL CREATE THE EXTRAORDINARY
Build, update, and optimize landing pages within CMS platforms. Support implementation of customer-focused content, layouts, CTAs, and user experiences across digital properties Support optimization of acquisition-focused and organic-focused user journeys across both web and mobile experiences that improve digital visibility, discoverability, customer engagement, and overall digital performance across web and mobile platforms Partner with Creative, UX, Brand, Product, and Engineering teams to execute acquisition-focused and discoverability-focused digital experiences aligned to business goals and customer needs Identify friction points across digital customer journeys and recommend solutions that improve usability, engagement, and conversion performance Conduct ongoing competitive benchmarking and digital experience analysis across sportsbook, gaming, and adjacent digital competitors Support A/B testing and experimentation initiatives using Adobe Target, Optimizely, or similar testing tools Perform detailed QA reviews for landing pages, content updates, promotional experiences, tracking implementations, and digital launches Continuously evaluate workflows and operational processes to identify opportunities for improvement, scalability, efficiency, and consistency WHAT YOU WILL NEED
5+ years of experience in digital experience, digital product operations, ecommerce management, site merchandising, content operations or related fields preferred Hands-on experience working within CMS platforms such as Contentstack, WordPress, Shopify, or similar systems Experience supporting searchable landing pages, content ecosystems, and discoverability-focused digital experiences Understanding of digital discoverability strategies, content optimization, organic growth initiatives, and evolving search trends Experience using SEO tools such as Google Search Console, SEMrush, Screaming Frog, or similar platforms preferred Experience supporting App Store Optimization (ASO), app ratings/reviews initiatives, or mobile acquisition strategies preferred Hands-on experience using Google Analytics 4 (GA4), Tableau, Mixpanel, Appsflyer, or similar analytics/reporting platforms The salary range for this position is $60,000 - $70,000 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses. This role includes paid Personal Time Off and paid company holidays. ABOUT US
At Caesars Digital, We Don't Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world's premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because We Are All Caesars . This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we're building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars. TOGETHER WE WIN
We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships. DISCLAIMER
These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary. As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law. ADA Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices. EQUAL EMPLOYMENT OPPORTUNITY
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
