Digital Advertising Strategist

This position is $20.00 per hour plus commission Primary Duties & Responsibilities

Drive Revenue Growth:

Promote and sell BBB marketing solutions and co-marketing opportunities—including Enhanced Listings, digital advertising, and emerging programs—to Accredited Businesses (ABs) to increase visibility and ROI.

Consultative Selling:

Identify and assess each Accredited Business's marketing goals, challenges, and target audience to recommend tailored solutions that align with their growth objectives.

Account Management & Optimization:

Maintain and enhance BBB business profiles by updating descriptions, images, videos, and key content to maximize online presence and conversion potential.

Pipeline & Activity Management:

Meet or exceed daily, weekly, and monthly activity goals (calls, presentations, and closes) while maintaining a strong and consistent sales pipeline.

Client Communication:

Proactively engage Accredited Businesses through phone, email, and virtual/in-person meetings to educate them on BBB marketing opportunities and drive participation.

Contract Execution & Compliance:

Prepare accurate agreements for all transactions, ensuring proper BBB language, terms, and documentation standards are met.

Revenue Collection & Processing:

Close sales efficiently by securing payment prior to campaign launch and collaborating with the finance team.

Campaign Coordination:

Collect, review, and submit all final creative assets to ensure campaigns launch smoothly.

CRM & Documentation:

Maintain detailed and accurate records of all interactions and sales activities within the CRM system.

Retention & Renewals:

Monitor client performance and satisfaction to support renewals, upsells, and long-term engagement.

Reporting & Forecasting:

Generate and analyze monthly sales reports and track performance against goals. Experience, Skills & Abilities

• 3+ years of proven success in sales, preferably in advertising or digital marketing.
• Experience with Google Ads or similar digital platforms preferred.
• Strong consultative selling and problem-solving skills.
• Ability to make 25+ outbound calls per day.
• Excellent verbal and written communication skills.
• Strong presentation and interpersonal skills.
• Highly organized with strong time management abilities.
• Adaptable and willing to learn new tools and strategies.
• Detail-oriented with accuracy in documentation and CRM.
• Self-motivated and accountable performer.
• Ability to travel locally for meetings and events.

Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. The employee must be able to occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

PLEASE NOTE

The selected candidate for this position will be expected to support the BBB mission of becoming the leader in advancing marketplace trust across the 23 counties of Northern Indiana. Are you ready to uphold our eight standards of trust: build trust, advertise honestly, tell the truth, be transparent, honor promises, take responsibility, safeguard privacy, and embody integrity?

About BBB:

Better Business Bureau helps people find businesses, brands, and charities they can trust. Our vision is an ethical marketplace where buyers and sellers trust each other.

We do this by:

• Setting standards for marketplace trust
• Encouraging and supporting best practices by engaging with and educating consumers and businesses
• Celebrating marketplace role models
• Calling out and addressing substandard marketplace behavior
• Creating a community of trustworthy businesses and charities

Pay:

$20.00 per hour

Benefits:

401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance

Work Location:

Hybrid remote in Fort Wayne, IN 46805