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AppleOne

Project Manager

Career Insights for Marketing Analyst (General)

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Based on North Carolina data

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What they do

A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.

$86,543 / year median in North Carolina

-13% projected decline

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Job Description

Job Summary We are seeking a Project Manager for a direct hire opportunity in Charlotte, NC, focused on product innovation, market intelligence, and brand strategy within high-growth alternative wellness and regulated consumer product categories. This is an excellent opportunity for a proactive, data-driven professional who enjoys identifying market trends, shaping product direction, and influencing executive-level decisions. The role offers direct exposure to leadership, cross-functional collaboration, and the chance to help build and launch products in emerging categories such as kratom, kava, cannabis-adjacent products, alternative wellness, vape, or other regulated markets. The work environment is fast-paced, entrepreneurial, and highly collaborative. Candidates who enjoy bringing new ideas, backing recommendations with data, and seeing their work move from concept to launch will find strong growth potential in this role. Key Responsibilities Research and identify new product opportunities within kratom, kava, cannabis-adjacent, and alternative wellness markets. Analyze industry trends, competitor activity, consumer behavior, and market data to support product development decisions. Evaluate the existing product portfolio to improve growth, positioning, profitability, and market relevance. Build business cases and present product recommendations to executive leadership. Partner with sales, marketing, and operations teams to move products from concept through launch. Support branding, packaging, go-to-market planning, and performance tracking using Excel, analytics tools, SEO insights, and market research. Compensation and Benefits Direct hire opportunity.
Salary range:
$70,000 to $80,000 per year. Recruiter notes indicate growth opportunity.
Location:
Charlotte, NC. Onsite schedule preferred, 5 days per week. Remote flexibility may be considered for candidates with strong cannabis or adjacent industry experience. Equal Opportunity Employer / Disabled / Protected Veterans The Know Your Rights poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required. We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team. AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https:
//e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. #1182

Benefits

  • Sick Leave
  • 401(k) Plans
  • Health Insurance
  • Dental Insurance