Senior CRM Specialist

Senior CRM Specialist inDrive Posted on Apr 23, 2026 Apply now We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.

Groceries and Restaurant Delivery. This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case. Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies. Department Corporate Marketing Employment Type Full Time Location Kazakhstan Address Almaty, Almaty Special District Workplace type Hybrid Key Responsibilities CRM & lifecycle ownership Design and own CRM strategies across the full lifecycle Drive high-frequency CRM orchestration Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels Work with

Bloomreach:

segmentation, dynamic content and personalization, triggered and automated flows Data, events & analytics Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV Drive A/B testing Cross-functional leadership Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners Skills, Knowledge & Expertise Experience 4-7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing Experience in food delivery, groceries, e-commerce, or marketplaces Strong hands-on CRM experience (Bloomreach is a strong plus) Proven track record of driving frequency and retention, not just acquisition Skills Strong analytical mindset (funnels, cohorts, retention, uplift) Experience working with product events and data schemas Ability to simplify complex product logic into clear messaging Experience running experiments and scaling successful mechanics Comfortable working across markets and cross-functional teams Nice to have Experience in high-frequency products (food delivery, quick commerce) Exposure to ML-driven CRM or personalization systems Experience in emerging markets with supply constraints Job Benefits Stable salary, official employment Health insurance Hybrid work mode and flexile schedule Relocation package offered for candidates from other regions Access to professional counseling services including psychological, financial, and legal support Discount club membership Diverse internal training programs Partially or fully payed additional training courses All necessary work equipment About inDrive inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world's top ride-hailing apps, now with 360M installs across 48 countries. Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities. Ready to ignite your inner drive? Apply Now Our Hiring Process Stage 7: Second Interview Stage 8: Background Check & Compliance Review Stage 9: Offer Stage 10: Hired Stage 1: Applied Stage 2: Candidate Contacted Stage 3: Talent Acquisition Interview Stage 4: English Proficiency Test Stage 5: Hiring Manager Interview Stage 6: Test Case Stage 7: Second Interview Stage 8: Background Check & Compliance Review Stage 9: Offer Stage 10: Hired Stage 1: Applied Stage 2: Candidate Contacted Stage 3: Talent Acquisition Interview Stage 4: English Proficiency Test Stage 5: Hiring Manager Interview Stage 6: Test Case Stage 7: Second Interview Stage 8: Background Check & Compliance Review Stage 9: Offer Stage 10: Hired Not quite right? Register your interest to be notified of any roles that come along that meet your criteria. Register Your Interest Apply now See more open positions at inDrive