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MV
Mercedes-Benz Van Center Warner
CRM Specialist
Career Insights for Marketing Analyst (General)
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Scorecard
Based on Utah data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$91,704 / year median in Utah
-11% projected decline
Job Description
Company Overview - the Warner Mercedes Benz Van Center is a leading provider of sales, service, and parts for Sprinter vans. We are committed to delivering high-quality solutions and exceptional customer service to the transportation industry. Overview We are seeking a dynamic and technically skilled CRM Specialist to join our team. In this role, you will drive our customer relationship management initiatives by leveraging advanced marketing automation tools and data analytics. Your expertise will help optimize multichannel marketing campaigns, enhance lead generation efforts, and improve overall digital marketing performance through strategic segmentation, automation, and analytics. Duties Manage and optimize CRM systems including, and Dealersocket Marketing Cloud to ensure seamless marketing automation and data integration. Develop and implement targeted email marketing campaigns using email automation software, ensuring personalized messaging aligned with product market segmentation strategies. Utilize HTML and CSS skills to customize email templates and landing pages for effective campaign setup. Conduct lead segmentation and scoring to prioritize high-quality prospects for sales outreach. Monitor digital marketing performance using Google Analytics, web analytics reporting tools, and data analytics platforms to evaluate campaign effectiveness. Collaborate cross-functionally with sales, marketing operations, product teams, and external vendors to execute demand generation marketing initiatives. Analyze data trends and attribution models to refine marketing strategies and improve ROI on campaigns. Experience Proven experience managing CRM platforms such as Dealer Socket , Salesforce, Marketo, Eloqua, Pardot, HubSpot or similar marketing automation tools. Strong understanding of multichannel marketing strategies including email marketing, digital campaigns, and web analytics reporting. Technical proficiency in