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Insight Global
Product Data Management Business Analysis
Career Insights for Marketing Analyst (General)
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Based on Virginia data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$95,585 / year median in Virginia
-16% projected decline
Job Description
Job Description Job Description:
Insight Global is seeking a Business Analyst - Product Data Management / Product Catalog for a leading enterprise eCommerce client. This candidate will act as a key bridge between business stakeholders, product teams, and system owners to enhance a custom-built product catalog platform. The ideal candidate brings a strong foundation in business analysis along with hands-on experience in product data structures, catalog management, and eCommerce ecosystems. This individual will work closely with operations and technical teams to identify pain points, gather requirements, and improve workflows within the product data management system. They will play a critical role in evolving the platform into a centralized source of truth by driving process improvements, supporting product onboarding, and ensuring seamless integration with downstream systems. This is a highly collaborative role requiring strong analytical thinking, communication skills, and the ability to translate complex business needs into actionable system solutions. Pay for this role is between $50-$55 an hour.Day-to-Day:
Partner with the PDM Operator to identify operational pain points Gather requirements from business stakeholders and product owners Facilitate workshops for product catalog and system updates Create and refine user stories, functional requirements, and acceptance criteria Document current-state and future-state workflows Build process maps, swimlane diagrams, and flowcharts Support product onboarding and catalog configuration Analyze product data structures (attributes, SKUs, variants, pricing, etc.) Recommend process improvements and system enhancements Coordinate with cross-functional teams on downstream system impacts Ensure stakeholder alignment and approvals on product configurations Help drive adoption of PDM as the central source of truth for product data We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review