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BA
Booz Allen Hamilton
CRM Program Specialist
Career Insights for Marketing Analyst (General)
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Based on Virginia data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$95,585 / year median in Virginia
-16% projected decline
Job Description
CRM Program Specialist
CRM Program SpecialistThe Opportunity:
Drive the adoption of the company's opportunity pipeline and customer relationship management (CRM) system. Promote CRM best practices through effective use of Salesforce functionality to support users and enhance operational efficiency. Build and maintain workflows and automation to continuously improve the CRM user experience. Partner with cross-functional teams to improve processes and increase platform adoption. Actively participate in governance processes as a user advocate. Document requirements and collaborate closely with the Chief Information Office to plan release schedules for new enhancements. Provide Tier 1 user support and troubleshooting to ensure a smooth and reliable CRM experience. Due to the nature of work performed within this facility, U.S. citizenship is required.You Have:
- 5+ years of experience with Salesforce
- 2+ years of experience with business intelligence tools, including Tableau or Power BI
- Experience using and configuring Agentforce
- Experience creating and maintaining customer-ready documentation
- Ability to communicate with audiences varying in size and seniority
- Bachelor's degree
Nice If You Have:
- Experience with Microsoft Dynamics 365 and Microsoft Power Platform
- Ability to align technology solutions to business objectives
- Ability to display an executive presence and strong stakeholder management
- Ability to support continuous improvement and operational excellence
- Ability to thrive in a fast-paced, high-performance enterprise environment
- Possession of excellent written and verbal communication skills
- Possession of excellent organizational skills
- Salesforce Administrator, Advanced Administrator, or Business Analyst Certifications Compensation At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being.