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Sonoma State University
Assistant Strategic Communications & Marketing Specialist
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What they do
A Marketing Assistant or Associate coordinates marketing and advertising activities for a company. Works to promote a company image and assists with developing and implementing marketing strategies. Interacts with customers and vendors, selects advertising outlets, organizes materials and logistics for trade events or conferences.
$68,105 / year median in California
-10% projected decline
Job Description
Job Details
Assistant Strategic Communications & Marketing Specialist
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Position Number:
1611406Location:
Rohnert Park, CAPosition Type:
Public Relations, Marketing and Communications Assistant Strategic Communications & Marketing SpecialistSonoma State University Job Title:
Assistant Strategic Communications & Marketing Specialist (Public Affairs/Communications Specialist II)Job ID:
104882Location:
Sonoma State University (Rohnert Park, CA)Full/Part Time:
Full-TimeRegular/Temporary:
Regular Department Name:
Athletics Salary and Benefits:
Starting salary placement depends on qualifications, experience and salary budget and is anticipated to be in the range of $3,515 to $4,796 a month. This position is eligible for a broad range of benefits, including medical, dental, vision, life and disability insurances, retirement (CalPERS), tuition waiver, vacation and sick leave. In addition, 14 paid holidays are offered each year; 13 scheduled on specific days and a Personal Holiday that may be taken any time during the year. A comprehensive benefits summary for this position is available online by clicking the View Benefits Summary link or by request from SSU Human Resources. Application Deadline This position is open until filled. For full consideration, please submit application, along with cover letter and resume, by 8am on September 20, 2019. Please refer to the Application Process section of this posting for additional details. Conditions of Employment This is a full time, exempt position, which will lead toward permanent status following the successful completion of a probationary period. Responsibilities Sonoma State University is committed to achieving excellence through teaching, scholarship, learning and inclusion. In line with our Strategic Plan and our Seawolf Commitment, our values include diversity, sustainability, community engagement, respect, responsibility, excellence and integrity. We strive to cultivate a community in which a diverse population can learn and work in an atmosphere of civility and respect. We encourage innovation, experimentation and creativity, as well as contributions to equity and inclusion, in the pursuit of excellence for all members of our university community. Reporting to the Senior Associate Director of Athletics, with additional lead work direction from the Athletics senior staff, the Assistant Strategic Communications & Marketing Specialist is responsible for working with the Senior Strategic Communications & Operations Specialist to support a broad range of projects involving media relations, in-game event management, maintaining historical records and NCAA-mandated statistics for assigned intercollegiate teams. Working fairly autonomously under general supervision, the major duties of the position include, but are not limited to, the following:- Generate game statistics using computer-based programs (The Automated Scorebook, State Crew, etc.); assume duties as official scorer, PA announcer, scoreboard operator, as needed.
- Work with the Senior Strategic Communications & Operations Specialist to ensure a comprehensive marketing and communications program is delivered to cover weekly sports updates which includes developing content for the department website and other core media outlets, as well as coordinating media needs before, during, and after events.
- Support video production of sporting events through the Seawolf Sports Network.
- Produce weekly sports update newsletters and distribute electronically.
- Contribute to and support the production of media guides/record books, including research, writing, editing, layout and design; game-day programs, scorecards, and inserts; as well as monitoring, maintaining and updating all-time statistical record database.
- Write press releases, including post-game stories, student-athlete signings, awards, new hires, rankings for assigned sports; maintain photo files of coaches, staff, and student-athletes for use in brochures on the web, and in the media; pitch feature story ideas to local, regional, and national media; update student
- athlete hometown media outlets.
- Provide reports of weekly and yearly statistics to CCAA and NCAA.
- Support award programs and represent Sonoma State at CoSIDA and national post-season events.
- Serve as play-by-play announcer, as needed, on Seawolf Sports Network.
- Produce marketing content for media guides, game programs, news releases, websites, ticket brochures, fundraising flyers, camp brochures, print advertising, and other campus publications hat promote intercollegiate athletics; designs brochures and flyers for camps, clinics, and other department fundraisers.
- Provide on-site work direction to student event staff at home contests, which includes event management, and coordination duties to ensure event staff take scheduled meal breaks and record times worked.
- Produce weekly sports update newsletters and distribute them electronically to opponents, media, fans, and staff;
- Work with the Senior Strategic Communications & Operations Specialist to support a comprehensive marketing and promotions plan to maximize exposure, and attendance for all programs.
- Solicit outside parties to arrange for group ticket sales to Athletics department events.
- Support the distribution of marketing materials to sponsors, local vendors and University departments Develop and implement in-game promotions.
- Support game operation functions as they pertain to marketing including writing game day scripts, PA content, sponsor fulfillment, music/band coordination, and spirit squads.
- Assists the Senior Associate Directors and Senior Strategic Communications & Operations Specialist with sales of a full menu of group ticket packages to corporations and the general public.
- Working knowledge of and ability to apply standard marketing principles;
- Ability to analyze and select pertinent facts and integrate them into communication vehicles;
- Ability to apply appropriate statistical techniques and methods to research and sports information;
- Strong story development and journalistic writing skills, as well as advanced editorial skills;
- Knowledge of interview techniques and the ability to define and deliver media messages;
- Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences;
- Thorough extensive knowledge of and the ability to apply expertise to support the sports programs sponsored by Sonoma State University;
- Ability to prioritize and perform multiple tasks;
- Ability to perform detailed work with accuracy under time pressures;
- Demonstrated familiarity with, or the ability to attain familiarity with intercollegiate athletics culture;
- Ability to learn, interpret, and apply a wide variety of policies and procedures relating to and impacting the program;
- Strong interpersonal skills, including strong public speaking, listening and interpretive skills;
- Demonstrated ability to establish and maintain effective inclusive working relationships amongst diverse populations including staff, faculty, administration, students, and other internal and external constituents and serve as a liaison for the department to the media, conference and other institutions;
- Must be able to accept constructive feedback and work cooperatively in group situations;
- Must also possess the ability to operationalize sustainability concepts (economy, society, and environment) into all aspects of performing job duties.
- application system only allows one document to be uploaded, so cover letter and resume must be included in the same MS Word or PDF file (file name should not contain any spaces or special characters) 2.