A Marketing Assistant or Associate coordinates marketing and advertising activities for a company. Works to promote a company image and assists with developing and implementing marketing strategies. Interacts with customers and vendors, selects advertising outlets, organizes materials and logistics for trade events or conferences.
Marketing and Public Relations Assistant Edison and Ford Winter Estates - 3.3 Fort Myers, FL Job Details Full-time $18 an hour 20 hours ago Benefits Health savings account Health insurance Dental insurance 401(k) Flexible spending account Paid time off Employee assistance program Vision insurance 401(k) matching Employee discount Life insurance Qualifications Writing skills Presentations for conferences or internal meetings Editing Full Job Description Job description: Use your skills to make a difference with visitors at the Edison and Ford Winter Estates -- one of the most-visited historic home sites in the country and a key historic and cultural landmark in southwest Florida. A National Register Historic Site open to the public since 1947, the site contains more than twenty acres of historic buildings and gardens, including the winter homes of Thomas Edison and Henry Ford, their botanical laboratory, and a 15,000 square foot museum.
JOB SUMMARY
The Marketing and PR Assistant is responsible for marketing and public relations functions to promote Edison and Ford Winter Estates tours, education programs and events utilizing multiple marketing channels and publicity. Schedule/Hours Edison Ford is open from 9:00 a.m. to 5:30 p.m. daily (closed Thanksgiving Day and Christmas Day). This full-time position is expected to work 40 hours each week as assigned to meet organizational needs. Working hours can extend within a full business day from 8:00 a.m. to 6:00 p.m., and at times include evening hours and weekends. Flexibility is critical to success of the Estates' mission. Schedule and hours are subject to change at the discretion of Executive Management of Edison and Ford Winter Estates.
ESSENTIAL JOB RESPONSIBILITIES
Create and schedule social media posts (Facebook, Instagram, Pinterest, TikTok, and X). Create and deploy weekly promotional eblast. Post events and programs to public calendars. Coordinate with industry partners to plan and provide familiarization (FAM) tours to journalists, travel agents and group tour representatives. Assist with on-site media visits. Prepare media kits and provide information and photos to journalists. Review publications for news coverage of Edison Ford and maintain coverage record. Attend off-site meetings as needed. Occasionally give off-site presentations to promote EFWE. Deliver promotional materials to hotels, chambers of commerce and other establishments to keep Edison Ford at top of mind. Create coupons and send brochures to Visit Florida and other partners. Track and report coupon redemptions. Attend and represent Edison Ford at local tradeshows. Prepare donation letters and packets and maintain donation database. Occasional weekend or evening work may be required to staff public events, such as Holiday Nights, Car Show, Garden Festival, etc. (providing information to guests). Take photos during events, programs, tours, and garden/general site and upload to shared drive. Assist with maintaining contact databases as needed. Coordinate with other departments and graphic designer as needed. Performs other duties as assigned.
SUPERVISORY RESPONSIBILITIES
There is no supervisory responsibility.
MINIMUM REQUIREMENTS
College degree in marketing, public relations, communications, or business. Must possess good communication skills, including writing, editing and public speaking. Candidate should have an enthusiastic personality and can-do attitude. Experience in the tourism industry helpful but not required. Must be organized and able to juggle multiple projects in a day. Must be willing to learn the history of Edison and Ford Winter Estates.
PHYSICAL DEMANDS AND WORKING CONDITIONS
Occasionally required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Contact with internal and external customers, vendors, outside agencies and the general public. Occasionally exposed to adverse weather conditions, including wet and/or humid conditions. Works in an office environment and sits for long periods of time. May be required to work hours other than the regular schedule including nights, weekends, and holidays. Edison and Ford Winter Estates is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and make employment decisions without regard to race, color, religion, sex, pregnancy, national origin, age, disability, genetic information, veteran status, marital status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state, or local law.
Pay:
$18.00 per hour
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance Application Question(s): A cover letter is required.
