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MS
Maestro Shield
Marketing Assistant
Career Insights for Marketing Assistant / Associate
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Scorecard
Based on Florida data
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What they do
A Marketing Assistant or Associate coordinates marketing and advertising activities for a company. Works to promote a company image and assists with developing and implementing marketing strategies. Interacts with customers and vendors, selects advertising outlets, organizes materials and logistics for trade events or conferences.
$53,973 / year median in Florida
+6% projected growth
Job Description
The Marketing Assistant will play a key role in planning, coordinating, and executing marketing campaigns through multiple digital marketing channels, such as email marketing, paid online advertising, SEO optimization, and social media, as well as having a basic understanding of traditional marketing design (brochures, flyers, banners, etc.) Key Responsibilities Manage SEO for company websites and add/update landing pages. Manage multiple social media channels through posting and replying to comments/messages. Manage email marketing and automations for B2B audience. Manage PPC marketing campaigns through multiple online channels. Manage documentation on company online ordering system. Ensure brand consistency across all marketing materials, campaigns, and customer touchpoints. Partner with leadership and sales team to understand business priorities and customer needs. Track marketing performance metrics, analyze campaign effectiveness, and make changes for continuous improvement. Create marketing support documents (print and video) for new and existing products. Create instructional guides (print and video) for new and existing products.