Graduate Assistant - Athletics Marketing and Fan Engagement

Graduate Assistant - Athletics Marketing and Fan Engagement The University of Dubuque is a growing faith-based University that is seeking a Graduate Assistant - Athletics Marketing and Fan Engagement for the 2026-2027 term, with a potential renewal for 2027-2028.

Primary Responsibilities:

Execute marketing strategies aligned with the department plan to drive attendance and boost fan and student engagement Plan and manage all aspects of game day operations for assigned sports, including themed games, halftime entertainment, student sections, cheer/pep band coordination, community partnerships, and video board production Lead fan experience efforts and create a positive, energetic atmosphere at all events Prepare timing sheets and event scripts to ensure seamless coordination of all game presentation elements Collaborate with the Student-Athlete Advisory Committee (SAAC) to promote a spirited and supportive athletics culture Support major departmental events, including Sparty Awards, championship hosting, and postseason tournament games Assist with creative marketing campaigns and content development, including graphics, signage, and video board content to strengthen the athletics brand as needed Work with the mascot for game days, community events, and other appearances as needed Creative mindset to design engaging fan experiences and solve challenges innovatively Strong attention to detail to ensure successful execution of all marketing and game day initiatives Excellent organizational skills and the ability to meet deadlines consistently Perform other duties in support of the

University's Mission Requirements:

Bachelor's degree is required (marketing, communications, sport management, or related field is preferred), and the position is conditional based on acceptance into University of Dubuque Masters' program Ability to prioritize and manage multiple projects in a fast-paced, high-pressure environment Strong communication and intrapersonal skills for collaborating effectively across teams Experience coordinating athletic or live event programming Availability to work evenings, weekends, and event-specific schedules as needed Passion for college athletics and fan engagement All graduate tuition is waived for the student for the term in which they serve as a GA. In return for a waiver of tuition, the assistantship recipient agrees to provide service to the University equivalent to twenty (20) hours per week. This position is eligible for a stipend. For more information, click here.