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Sr Brand Strategy & Marketing Associate
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Mattel
East Aurora, NY (In Person)
Full-Time
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Job Description
Company Description
This individual will contribute to the development and activation of social and integrated marketing programs, translating strategic direction into platform-native content, creator collaborations, and community engagement initiatives. They will bring a strong understanding of social media, digital culture, and consumer behavior, while supporting campaign planning, execution, and performance analysis.
The Senior Associate will play a hands-on role in day-to-day social activation, coordinating with cross-functional teams and agency partners to deliver impactful work. They will help monitor trends, support campaign execution, track results, and identify opportunities to optimize performance and audience engagement.
A highly organized and collaborative team member, this individual is eager to learn, comfortable managing multiple priorities, and passionate about culture, storytelling, and social media.
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch: The Culture at Mattel Corporate Philanthropy
CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.Job DescriptionThe Opportunity:
The Senior Associate, Brand Strategy & Marketing will support the execution of a social-first brand strategy, helping bring the brand to life across social platforms, communities, and culture. This role partners closely with Brand Strategy & Marketing leadership to execute campaigns, identify emerging opportunities, and ensure the brand is engaging audiences in meaningful and relevant ways.This individual will contribute to the development and activation of social and integrated marketing programs, translating strategic direction into platform-native content, creator collaborations, and community engagement initiatives. They will bring a strong understanding of social media, digital culture, and consumer behavior, while supporting campaign planning, execution, and performance analysis.
The Senior Associate will play a hands-on role in day-to-day social activation, coordinating with cross-functional teams and agency partners to deliver impactful work. They will help monitor trends, support campaign execution, track results, and identify opportunities to optimize performance and audience engagement.
A highly organized and collaborative team member, this individual is eager to learn, comfortable managing multiple priorities, and passionate about culture, storytelling, and social media.
What Your Impact Will Be:
Social & Brand Strategy SupportSupport the execution of social-first brand strategies across key social and digital platformsMonitor social trends, cultural conversations, creator activity, and emerging platform behaviors to identify opportunities for the brandContribute ideas and recommendations that support the brand's voice, storytelling, and audience engagement objectivesHelp maintain social content calendars, campaign trackers, and planning toolsSupport the implementation of social and content guidelines across activationsCollaborate with Toy, Franchise, Studio, and Marketing teams to ensure social considerations are incorporated into key initiativesAssist with gathering insights and competitive analyses to inform planning and content developmentSocial Activation & ExecutionExecute social campaigns and activations from briefing through launch and post-campaign reportingCapture, develop, and produce social-first content for organic and paid campaignsSupport product seeding programs through sample coordination, shipment tracking, creator communications, and user-generated content (UGC) collection and curationSupport always-on social programming and tentpole marketing initiativesAssist with influencer and creator program coordination, including research, outreach support, briefing logistics, content tracking, and reportingCoordinate with creative, production, and agency partners to ensure timely delivery of social-first content and assetsSupport community engagement initiatives and social participation opportunitiesHelp manage campaign timelines, approvals, and cross-functional communicationPartner with regional teams to support localization and implementation of global social initiativesPerformance & OptimizationMonitor and report on social KPIs, including engagement, reach, video views, sentiment, and creator performanceCompile campaign results and contribute insights for optimization and future planningSupport social listening efforts to identify audience trends, opportunities, and potential issuesAssist in maintaining reporting dashboards and performance tracking toolsRecommend content and platform optimizations based on campaign learnings and audience behaviorQualificationsWhat We're Looking For:
3+ years of experience in marketing, social media, digital marketing, influencer marketing, or a related fieldExperience supporting and executing social media campaigns across multiple platformsStrong knowledge of social platforms including TikTok, Instagram, YouTube, Facebook, and emerging channelsFamiliarity with creator and influencer marketing programsUnderstanding of social media metrics, analytics, and performance reportingAbility to identify trends and translate insights into actionable recommendationsStrong project management, organizational, and prioritization skillsExcellent communication and collaboration skills with the ability to work effectively across teams and agency partnersDetail-oriented with strong follow-through and execution capabilitiesCurious, proactive, and adaptable in a fast-paced environmentPassion for culture, entertainment, storytelling, and emerging digital trendsDemonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves. •The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Additional InformationDon't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch: The Culture at Mattel Corporate Philanthropy