A Marketing Assistant or Associate coordinates marketing and advertising activities for a company. Works to promote a company image and assists with developing and implementing marketing strategies. Interacts with customers and vendors, selects advertising outlets, organizes materials and logistics for trade events or conferences.
Part-Time Dotty Lou's BBQ is seeking a creative, organized, and energetic Marketing Assistant to join our BBQ family. This position will assist with all areas of marketing, with the primary goals of increasing brand awareness, driving restaurant traffic, and generating measurable sales. The ideal candidate understands social media, enjoys creating eye-catching content, and can turn promotions, specials, events, and new menu items into reasons for customers to visit the restaurant. This is a hands-on position that may involve taking photos and videos, creating promotional materials, attending events, and working closely with restaurant ownership and management to develop marketing ideas that support restaurant sales. Responsibilities Create and schedule content for Instagram, Facebook, TikTok, and other social media platforms Develop marketing campaigns designed to increase customer visits, online engagement, and restaurant sales Promote weekly specials, new menu items, limited-time offers, brunches, events, catering services, and seasonal promotions Photograph and film menu items, restaurant operations, catering events, pop-ups, and special promotions Edit short-form videos, reels, stories, and other digital content Write social media captions, promotional announcements, and customer-facing messaging in the Dotty Lou's BBQ brand voice Create clear calls to action that encourage customers to visit, order, attend events, or book catering Assist with developing sales-driving promotions, customer incentives, giveaways, and community collaborations Create menus, flyers, posters, signage, email graphics, and other promotional materials Help maintain consistent branding across social media, printed materials, and restaurant locations Update online menus, hours, event information, specials, and business listings as needed Respond to and engage with customers on social media in a professional and friendly manner Track social media performance, promotional results, audience growth, engagement, restaurant traffic, and available sales data Identify which promotions and content generate the strongest customer response and recommend improvements Identify opportunities for community partnerships, collaborations, local media coverage, and cross-promotions Help build repeat business by supporting loyalty initiatives and maintaining regular communication with customers Represent Dotty Lou's BBQ as a brand ambassador at restaurant events, catering events, festivals, and community activities Assist with additional marketing and restaurant-related projects as needed Qualifications Experience with social media management, marketing, content creation, sales promotion, or a related field is preferred Strong writing, communication, and organizational skills Ability to create marketing content that is visually appealing and focused on customer action Comfortable taking quality food, restaurant, and event photos and videos Basic experience with Canva or similar graphic-design platforms Familiarity with Instagram, Facebook, TikTok, and short-form video content Basic understanding of promotions, customer engagement, and sales-focused marketing Ability to review performance data and use results to improve future promotions Ability to manage multiple projects, meet deadlines, and adjust quickly when priorities change Creative, dependable, self-motivated, and willing to contribute new ideas Comfortable working independently and collaborating with restaurant ownership, management, and staff An interest in food, restaurants, hospitality, events, and the local community Reliable transportation for occasional travel between restaurant locations and events Evening and weekend availability may be required based on events and promotional needs Schedule This is a flexible, part-time position. Hours will vary depending on content needs, restaurant promotions, special events, and catering activities. Some work must be completed on-site to capture authentic restaurant and event content. About Dotty Lou's BBQ Dotty Lou's BBQ is a growing Capital Region restaurant and catering company serving new-school barbecue, comfort food, and what we call Comfort-Que. We are looking for someone who can help tell our story, highlight our food and people, connect with the community, attract new customers, build repeat business, and turn strong marketing into increased restaurant sales. To apply, please submit your résumé and examples of social media content, photography, video, graphic design, promotional campaigns, or other relevant creative work.
